1. Customer experience: PICC Shanghai Branch pays attention to customer needs and provides convenient, fast and efficient services, so that customers can get a better experience, while Shanghai Rural Commercial Bank also pays attention to customer experience and provides a variety of convenient payment methods and customer services, so that customers can feel a more comfortable and pleasant shopping experience.

2. Product richness: PICC Shanghai Branch and Shanghai Rural Commercial Bank both provide a wealth of insurance products and financial services to meet the needs of different customers. PICC Shanghai Branch provides competitive products such as auto insurance and household property insurance, while Shanghai Rural Commercial Bank provides credit cards, wealth management, funds and other financial products.

3. Security: PICC Shanghai Branch and Shanghai Rural Commercial Bank attach great importance to the security of customers' funds and take various security measures to ensure the security of customers' funds. PICC Shanghai Branch adopts multiple authentication mechanisms to ensure the safety of customer accounts, and Shanghai Rural Commercial Bank adopts advanced encryption technology and anti-money laundering measures to ensure the safety of customer funds.