1: Summary of investment plan 1: Planned company name: Maosen Green Small Farm 2: Planned financing form: personal investment 10% + attracting foreign investment 40% + government funds 50% 3: Investment plan purpose: targeting Gansu Province as the target market.
Produce high-quality potato products locally, process specialty potato products, create a localized green potato product brand, develop a high value-added potato industry, and build Maosen Green Small Farm into the largest specialty potato processing base in the province.
4: Market potential of this plan: Potatoes are known as "energy plants", "underground apples" and "second bread". The market potential is very huge and they are an indispensable food on people's tables. The market demand in Gansu Province
It is very large, with a very broad consumer base, and there is a very large market appreciation space. 5: Industry analysis: Judging from the current situation, the processing and production of potato products in Gansu Province are basically based on simple processing of vermicelli, vermicelli, starch and other products.
, there is not much investment in the production of high value-added potato products, and consumers' consumption of potatoes basically remains at the level of low-end goods consumption, so there are certain advantages in developing high-quality and high value-added potato industry. Currently, in this
Competition within the industry is relatively small, which is also conducive to the development of this industry. 6: Production and operation: The company plans to produce mainly information-based equipment processing, adopting processing and packaging assembly line operations. The production workshop is divided into: small farm 1, small farm
There are three workshops: Farm 2 and Small Farm 3.
In terms of business methods, in the early stage, advertising and product production and processing are carried out at the same time, and then put on the market when conditions are mature, with large and medium-sized supermarkets and hotels as the main listing intermediaries, and at the same time attracting investors from the society to join in retail. 7: Corporate management structure:
The company plans to set up three management departments: the managerial department, shareholders and subordinate departments. The core management is the managerial department, and the shareholders have strong regulatory and publicity capabilities; the subordinate departments serve the managerial department and are responsible for the correct execution of various production and sales tasks.
An important department of the task. 8: Investment estimate: The company plans to invest 5 million yuan. After formal investment and operation, it will strive to make profits after ten months. The investment recovery period is one year. Within five years, the company's capital scale will be expanded to 10 million yuan.
The profit growth rate exceeds 5﹪. 9: Investment analysis: The investment and operation of Maosen Green Small Farm is an epitome of the development of small and medium-sized enterprises under market economy conditions. Small and medium-sized enterprises with innovation and environmental protection as their core business concepts have great potential in stimulating employment and increasing output value.
It plays an increasingly important role and is the driving force of economic growth in the new era. Therefore, the development of small and medium-sized enterprises should receive support from the government and large enterprises, especially in terms of capital and technology. 10: Entrepreneurial team: The entrepreneurial team
The core members are outstanding undergraduates studying at Lanzhou Business School. Their professional fields include marketing, finance, accounting, human resources, asset evaluation, economics and society and other related fields. They have complementary professional knowledge and solid theoretical foundation, and are a rich team.
A management team that is good at innovation, management and investment.
2: Market Demand for Potato Products 1: Economic Background of Potato Production and Consumption in Gansu Province: The industrial structure of Gansu Province is unbalanced, with primary and secondary industries as the main industries. The overall economic development level is low, and people’s income and consumption levels are low.
, potatoes are an important table food, and most consumers only consume potatoes at the level of low-end items. Therefore, it is necessary to increase the market value of potatoes, and there is great market potential.
Potato production areas in Gansu Province are mainly concentrated in southern Gansu. Dingxi City is the largest potato production base in the province. The production areas are relatively concentrated and the market supply is very abundant. 2: Changes in potato consumption structure and production volume: Potatoes
The consumption of cigarettes is very common on the dining tables of ordinary residents. As a low-end item, the consumer group is vast, and the change in the consumption structure will not be obvious, but the market demand is still only increasing.
According to statistics, the potato planting area in Anding District, Dingxi City, Gansu Province, the core area of ??"China's Potato Capital", reached 1.075 million acres in 2011, and the total output is expected to reach 1.3 million tons.
In 2010, the potato planting area in Gansu Province was 4 million acres, and the yield per mu was as high as 3,000 kilograms. From this point of view, the potato industry market has great potential for expansion, especially high value-added potato products. The macro market in Gansu is
Very impressive. ◆ Histogram of potato production in Gansu Province (unit: 10,000 tons): 3: Advantages of "our" potato products: The potato product market targeted by Maosen Green Small Farm is the mid-to-high-end market, which is a high-quality and high value-added product
, taking green, organic and healthy as product quality and market positioning.