In fact, to do any work, we must have a clear and very detailed work plan. As a bank worker, how do we write a work plan? The following is the 2022 Standard Bank work plan and measures 5 that I bring to you.

Article, I hope it can help everyone! 2022 Standard Bank Work Plan and Measures 1 In the first quarter of 20__, the deposits of the city's major bank financial institutions basically increased. During the same period, our bank's deposits declined, facing increasingly fierce deposit competition.

, formulating a complete and effective deposit marketing strategy has become the most urgent prerequisite at present! A good marketing plan will become an effective means to expand the market and extend the brand.

1. Guiding ideology: Adhere to the theme of accelerating deposit development.

Seize the opportunity, adapt to market demand, increase deposit marketing efforts, and expand our bank's deposit market share.

2. The organizational leaders established the __ branch's "100-Day Deposit Competition" work leading group, with President Wang ___ as the team leader, Vice President __ as the deputy team leader, Vice President __ and office __, marketing

Department__ is a member.

The leading group has an office in the office, which is specifically responsible for the organization, liaison, coordination, supervision, scheduling and evaluation of the marketing system construction work of the "100-Day Deposit Competition".

3. Current Deposit Situation The structural characteristics of the Bank’s deposits (should include but are not limited to: the basic structure of deposits, such as the proportion of public deposits, savings and time deposits; the situation of high-end customers; the situation of deposits assigned by major loan households, etc.).

4. The main problems with the decline in deposits. From the perspective of the entire structure of deposits in __ branches, the large fluctuations in current deposits are one of the key points why __ deposits cannot continue to grow steadily. The collapse of the source of savings deposits has a negative impact on individual accounts.

Over-reliance is one of the main reasons affecting the sustained and stable growth of __ branch deposits.

(1) Stability factors (1) Due to the influence of the laws of social and economic operation, a large number of volatile deposits and quasi-trading deposits will accumulate in various financial institutions in a short period of time at the beginning of each year.

However, this type of deposit has high liquidity, low average occupation days, and poor stability.

Without the replenishment of a considerable amount of new deposit sources, making up for the huge funding gap left by the outflow of this part of deposits will require greater efforts and a longer repair process.

This is one of the main reasons for the decline in deposits of __ branch.

(2) The fluctuation of individual customers' deposits has a great impact on the stability of the deposit funds of __ branch, and it will be difficult to replenish them in the short term.

(3) Residents’ consumption demand continues to grow and their savings mentality continues to weaken.

The growth of new customer groups and the maintenance of old customer groups require continuous improvement of services and the provision of suitable financial products to keep up. In addition, the fierce competition among financial institutions also made it difficult for __ branch to carry out deposit work in the first quarter.

(4) The number of newly opened deposit accounts is large but the quality is lacking. Some accounts have low efficiency in long-term use after they are opened. Due to the weak growth of the deposit balance of the newly added accounts, they cannot promote the growth, which undoubtedly wastes the manpower and investment in the early stage.

Material costs.

It is also one of the reasons why __ branch deposits cannot be repaired and recovered naturally.

(2) Financial policies and residents’ psychological factors: Commercial banks are local banks. Compared with state-owned commercial banks, they are not on the same level in terms of business environment, hardware equipment, technological content of products, network coverage, service methods and service content.

On the starting line.

Compared with state-owned commercial banks, they have strong technical means, strong financial strength, solid state-owned institutional backing, and outstanding credibility accumulated in the minds of the public over decades.

This is a goal that commercial banks cannot achieve in the short term.

In addition, national policy propaganda has been focused on publicity and reporting on large and medium-sized state-owned financial institutions for many years.

These objective factors have a certain impact on the deposit organization work of commercial banks.

As a result, some enterprises and residents prefer state-owned commercial banks in their choice and perception of financial institutions.

Therefore, this has greater limitations and constraints on the ability and scope to absorb deposits from the public.

5. Marketing strategy (1) Optimize the deposit structure: On the one hand, strive to improve the stability of deposits, increase the part of fixed savings deposits, find and absorb new deposit customers, and strengthen the self-renewal of deposits on the premise of ensuring that the total amount of deposits is fixed.

The ability to self-replenish.

Second, optimize the quality of deposits and establish a group of credit customers. The use of funds will focus on enterprises with better development advantages and provide them with supporting services so that all business from this group of customers will not be lost.