Original link: /2792.html It was another Saturday morning. At Exit C of the south entrance of Huixin West Street in Beijing, no fewer than a dozen buses were parked as usual. Flags of large and small outdoor clubs were fluttering in the wind.

Groups of people preparing to travel crowded the stalls to buy breakfast.

As soon as 8 o'clock passed, the subway entrance became empty, and the buses were already heading to their respective destinations: Shidu Gushanzhai, Miyun Gubei Water Town, Bashang Grassland, and even Beidaihe, Taishan, Yantai... This kind of thing

This situation happens every weekend at Huixin West Street South Station, and buses sometimes come to pick people up on Friday nights.

The same is true for the Dongzhimen subway entrance.

Because there is no shopping and no ordinary roads, traveling with outdoor groups has become a way of travel for many travel enthusiasts in Beijing and even across the country.

So, is it possible that outdoor travel will become the next mainstream way of travel? Self-guided travel is a trend, but what if people who travel independently do not know how to travel? As the consumption power of the post-80s and post-90s generations gradually increases, young customers and urban white-collar workers are the main

The proportion of independent travelers is constantly increasing.

According to the data released by the state during the National Day in 2013, the number of independent travelers accounted for less than 30% of the total number of tourists.

This year, according to the "2016 "May Day" Tourism Report and Popularity Rankings" just released by Ctrip, about half of the tourists who choose to travel independently during this year's "May Day" holiday have already accounted for about half, among which the proportion of independent travel overseas is even higher.

60%.

“Since 2014, I have found that customers are asking more and more about in-depth travel, and personalized needs are becoming more and more obvious.” Wu Fan, a senior travel practitioner and CEO of outdoor route sales platform UUke, told Startup-

partner.com)me.

Although independent travel is becoming more and more popular, when traveling on your own, you have to do all the trivial tasks that were originally handled by travel agencies. Anyone who has done it knows how energy-consuming it is.

Even so, you will still encounter various problems when you arrive at your destination.

In response to this situation, how does the tourism market respond? What are the pros and cons of semi-independent travel, customized travel, destination car guides, and outdoor clubs? In order to seize the increasingly lost market share, traditional travel agencies have launched semi-independent travel products. Many

Companies and teams all choose to travel semi-independently.

However, the semi-free walking is still a regular route, and the visit to the scenic spots is still not in-depth.

Customized travel has become a very popular industry in the past two years. The most prominent ones include Wuer Travel, Six-Person Travel, and Youxin Travel. Ctrip has also launched the high-end Honghu Yiyou.

These projects are developing very rapidly and are favored by many investors. Among them, Wuer Tour has received tens of millions of yuan in Series A financing. In 2015, Liurenyu achieved tens of millions of revenue through WeChat ID alone. Founder Jia Jianqiang said that this year

It is planned to be listed on the New Third Board.

The experience of privately customized travel is relatively good, but because it requires 24-hour service to customers, the cost is high and the audience is limited.

The target customers of Wuer Tour are white-collar workers to golden collar workers, while the Six-person Tour mainly serves people over 35 years old.

As for destination car guides, there are already services such as "Hi Together" and "Sunshine Car Guide", but due to price, number of people and other restrictions, there has been no breakthrough development.

Outdoor clubs should be a relatively affordable way to travel independently that can not only meet people's needs for in-depth and special travel.

Traveling with the club not only gives you a unique travel experience, but the team leader will also make all arrangements for food, accommodation, and transportation. However, today's outdoor sports are mainly short-term and there are fewer long-term ones.

It is difficult to make a profit and there is no qualification. What are the problems in the development of outdoor clubs? In the early days, outdoor clubs were non-profit. Later, some leaders led the teams full-time and collected the difference from the activity funds. Now this type of commercial outdoor clubs accounts for the mainstream.

Nowadays, in addition to Beijing and Shanghai, outdoor clubs across the country are booming. There are more than 100 outdoor clubs in Xi'an, Chengdu, and even Tibet.

As early as 2014, there were more than 30,000 registered outdoor clubs across the country.

Luye.com is a platform for publishing outdoor routes. If you search for "hiking" on it, hundreds of activity routes will appear.

Although the club is already very popular, there are still problems in terms of overall development: First, "if someone fails, you will suffer miserably." Asset-heavy operations are difficult to replicate on a large scale.

The profit model of outdoor clubs has always been relatively simple. Now they generally rely on price differences, selling outdoor products, etc. to make profits.

The price difference mainly refers to the difference in fares and food and accommodation.

Traditional travel agencies rely on customers to get commissions from shopping. Tour guides can earn tens of thousands of dollars a month. Since outdoor activities are at a fixed price, the price difference that the tour leaders can get is also limited. According to industry insiders, many full-time tour leaders "earn more than 10,000 per month."

It's better to earn a higher salary. "Long-distance travel is highly profitable, but the cost is also high. "The cost of going to Tibet for ten days is 10,000 yuan less," said Zuo Jing, the founder of "Lingrun Outdoor" who has been doing outdoor work for ten years. "I signed up.

We can't afford to lose." Secondly, some outdoor team leaders make profits by selling outdoor products based on the reputation they have accumulated among their team members.