"Can zero-based Xiaobai switch to new media operations?" "What preparations do you need to make to really do new media operations?" This should be the concern of most friends who want to switch to new media. In addition, many colleagues do not encourage the operation of new media, thinking that it is a chore and thankless. Some people are optimistic that this will be beneficial to their future career development. So, I want to talk to you today. What problems should be considered before switching to new media operations in order to smoothly switch careers and achieve long-term and stable development? The company is currently recruiting some all-media operators, and all those who are interested in all-media operations are welcome to try. Those who meet the requirements can submit resumes (can be cultivated! ! ! ) See the delivery method below. For more job information, please pay attention to our official WeChat account. Welcome to contact us. (1, sign a formal contract, five insurances and one gold; 2. Require a bachelor degree or above; 3. The project manager is inexperienced; 4. There are a lot of resumes delivered every day. Welcome to contact us! ! ) 1. Is the threshold for new media operation really low? The answer is not necessarily, although as long as there is a certain copywriting foundation, the entry threshold is really not high. But you can't just rely on writing, you also need to have some operational thinking, such as understanding data analysis and user operation. It can be said that there is no real low-threshold industry except unskilled jobs. The same is true of new media. In addition to understanding content creation, you also need to understand various self-media platforms and know how to complete brand promotion and exposure through account operation, so as to gain more attention. This is the reason why many people can write well, but they may not be able to be new media. 2. Can you have enough enthusiasm and input? No matter what time, you will still maintain enough enthusiasm, not just rely on the heat for three minutes. Once you encounter problems and setbacks, you also have the courage and motivation to persist. Whether you are on a business trip or chatting with friends, if you suddenly think of a good topic, you will immediately turn on your mobile phone or pen and paper, for fear that the inspiration will disappear in the next second. Whether at work or at rest, they can always capture inspiration. It seems that after eight hours of work, their brains are actually working all day, and they are even too excited to sleep. At the same time, you have to worry about all kinds of data. Without enough enthusiasm, you can't devote yourself to your work at any time. These seemingly trivial tasks may overwhelm you. 3. What are your expectations for this career? After a preliminary understanding, you need to ask yourself, what are your expectations for this career? For example, salary, growth in some aspects, or love this industry and want to deepen? In terms of income, every industry is different. In addition to the company's own planning, it depends on whether you have a deep understanding of the industry, and get more benefits through a set of methodology summarized by yourself for many years and through various means. As for career development, Xiao Bai needs more time to accumulate experience and learn related skills. You can start as an operation assistant, and even if your income is not much, you can prepare for the subsequent transformation. 4. What is your core competitiveness? The competition in the new media industry is also fierce. Many newcomers appear every day, and many seniors quit the stage. If you don't fall behind, you need to constantly iterate your own abilities and truly "you have nothing, I have you." Create your own "scarcity" and make yourself stand out among many workers. You can refer to various new media posts on the recruitment website to understand the real needs of enterprises. Or compared with other peers, what is their core strength, so as to choose a position that is more suitable for their entry. 5. Is it unexpected? There is often a gap between ideal and reality. Many enterprises don't know much about the operation of new media, but they have very high requirements for the operation of new media, such as building from 0- 1, how many explosions to make, and so on. Due to the cognitive differences between enterprises and workers, the pressure of new media operation has doubled, which will also aggravate the contradiction between them. In addition, plagiarism in manuscript washing is everywhere, which gradually kills many people's creative enthusiasm. In such an environment, you need to think clearly, whether to stick to your principles, resist heavy pressure and complete your own value, or stop loss in time and get out of the misery as soon as possible? When you encounter a situation that you can't accept, will you choose to accept or give up? When we encounter the inevitable situation, what choice should we make? These are all worth thinking about.