People with a monthly income of over 10,000 yuan have a much wider range of car purchases. According to the survey, the car purchase expenditure of consumers whose monthly income exceeds 1 10,000 yuan accounts for about 1.5 times of their annual income, and the models with1.50,000-200,000 yuan, especially high-end compact cars, are often the choices of these consumers. At the same time, for some consumers who need to be commercialized, about 200,000 low-priced mid-level cars are also one of their choices.

At present, in the market, the high-end compact models available to these consumers mainly include sagitar, Corolla and Civic. The low-grade mid-level cars available for consumers to choose mainly include Accord 2.0L, Yu Ling, Grand and other models. Of course, Shanghai Volkswagen Touran, Changan Ford S-MAX and other multi-functional models of about 200,000 yuan are also within the scope.

The person in charge of Beijing Dongfeng Peugeot Huijing Keman 4S store said that most customers who buy high-end compact models are white-collar workers of high-income companies, and most of them are married. These car owners give priority to vehicle quality and safety when buying a car, and at the same time mix and match some personalized choices when buying a car. For example, their love for a certain brand culture will often have a greater impact on the purchase decision.

For consumers with a monthly income of over 10,000 yuan, the car maintenance cost of pre-purchased models is basically maintained at 20%-30% of the monthly income.