Bitauto News Recently, the novel coronavirus-infected pneumonia epidemic sweeping the country has brought more severe challenges to the automobile market that has entered the stock competition. Many automobile dealers across the country are facing huge operating pressure. In order to provide its dealers with greater resource space and ensure that users have complete car purchase and use services, on February 5, Great Wall Motors officially launched the "Three Reductions" with its four major brands: Haval, WEY, Euler and Great Wall Pickup. "Three Endowments" support policy.

The launch of this dealer support policy is that since the outbreak of the epidemic, Great Wall Motors has donated 5 million yuan and 10 Great Wall pickup trucks worth 1.15 million yuan to the epidemic area, and established a 20 million yuan user care fund After the fund was launched, the third wave of anti-epidemic support projects was launched again.

Great Wall Motors has implemented six major measures to reduce dealers’ assessment burdens, reduce financial burdens, reduce financial burdens, empower multi-dimensional experience services, empower front-line sales teams, and empower dealers in Hubei epidemic areas. Provide strong back-up support and work with dealer partners to overcome difficulties through thick and thin. Specific measures include:

1. Assessment and burden reduction: During the epidemic, Great Wall Motors adopted an assessment and burden reduction policy for all dealers of its four major brands and implemented "three no assessments", that is, no assessment of sales, no assessment of purchase, Promotion will not be assessed, and medical insurance support will be added to ensure reasonable terminal income and the healthy development of dealers in the current environment;

2. Financial burden reduction: adjust financial policies and extend the three-party repayment period, for 2 Bank acceptance bills arriving in September will be exempt from interest discounts, and third-party acceptance bills will need to redeem vehicles when they expire. Great Wall Motors will actively coordinate to extend the repayment time to provide dealers with greater resource space;

Three . Financial burden reduction: Appropriately adjust car purchase financial policies to provide users with more flexible repayment forms, lower the threshold for car purchase, and promote dealer terminal sales;

4. Empower dealers with multi-dimensional services: adjust sales Model, multi-dimensional attack, focusing on remote training for online sales business, further strengthening dealers’ online marketing capabilities, and encouraging the use of VR car viewing in online 4S stores, WeChat live streaming, video live streaming, and maintaining a 24-hour 400 hotline, etc. Carry out marketing to meet consumers' needs for viewing and purchasing cars during the epidemic;

5. Empower front-line sales teams and personnel: Set up a special fund to motivate dealers' front-line sales teams and personnel to ensure the rationality of terminal sales personnel income to tide over the difficulties;

6. Empowering dealers in Hubei epidemic areas: Great Wall Motors will provide special and maximum policy support to dealers in Hubei where the epidemic is the most severe and operating pressure is greatest.

Great Wall Motors has always regarded dealers as business partners, adhering to the service concept of honest management and win-win cooperation, providing dealers with comprehensive and high-quality sales service support and policy support to ensure The efficient operation of dealers has established an unbreakable partnership with its dealers. Dealer partners have also become "Great Wall People" who are inseparable from Great Wall Motors. Among them, the Haval brand ranked first in the auto dealers’ satisfaction survey with manufacturers organized by the All-China Federation of Industry and Commerce Automobile Dealers Chamber of Commerce for three consecutive years.

Many car dealers are facing unprecedented operating pressure during this epidemic, but Great Wall Motors firmly believes that as long as manufacturers and dealers work together, they will be able to reach a turning point as soon as possible and win this war without gunpowder. war.