"bally" is a Swiss brand.

Bally is a world-class brand with a history of 15 years, which was founded by Carl Franz Bally in 1851. After years of unremitting efforts in research and development, its brand has become one of the top brands in the world.

It was born in a ribbon factory in a small village in Switzerland. That year, Carl Franz Bally bought a pair of hand-made leather shoes as a gift for his wife. His exquisite workmanship made Bally interested in shoemaking, and then he studied shoemaking technology and opened the first leather shoes workshop, which later developed into mass production.

Bally's first-class shoemaking technology is recognized by the world. In Bally Shoe Museum, you can actually see Palm Shoe in ancient Egypt from 132 to 185 BC, as well as shoe-shaped drinking utensils from 15th to 18th centuries.

Bally shoes, leather products and clothes are famous all over the world. Among many famous brands, BALLY is unique. Whether it's fashion, shoes or handbags, BALLY has always devoted herself to realizing a design concept of "integral modeling". Leather shoes are the center of Bally's classics.

Extended information:

BALLY's development history:

In p>1851, Carl Franz Bally founded Bally in a small village in Schnenwerd, Switzerland.

In the early family business, ribbon manufacturing was the main business, and at the same time, output elasticity materials were used in men's Chelsea boots, which later became the iconic products in Bally's footwear series.

at this time, Bally's brand logo has not yet been formed, and the company takes C.F. bally &; Sons as the name, and the combination of different forms of letters and family shield badges as the early symbol of the brand.

In p>1854, Bally established the first batch of factories in Schnenwerd, and improved the shoe production technology, from only producing one pair of shoes in the previous 24 hours to producing 1 pairs of shoes every day.

In p>1892, Bally established a shoe company in London, located in Bond Street, Victoria Street and Sloan Street respectively, and sold Bally shoes to many world celebrities, including comedian Charlie Chaplin and Beatrix Wilhelmina Armgard Bertres.

in p>198, the first official Bally logo was born.

after entering the 2th century, Bally began to develop rapidly and became a leading global brand. During this period, Bally produced a series of hiking boots that were loved by mountaineering enthusiasts, including those worn by New Zealand explorer Edmund Hillary when he climbed Mount Everest in 1953.

In 196s, Bally R&D Center cooperated with the United Nations to help emerging countries set up production facilities. At the same time, the innovation of chemical products has created porous sponge materials that can be used in tennis courts, as well as special rubber components, which were used in Armstrong's spacewalk boots when he first landed on the moon.

in p>1976, Bally expanded its product range to garments, handbags and other leather accessories.

from p>1997 to 1998, Bally opened specialized stores in Chinese mainland, Saudi Arabia, Lebanon, Turkey, Nepal, Brazil, Colombia, Estonia, Hong Kong, Kuala Lumpur, Japan and Australia.

from p>1999 to 2, the American private equity fund Texas Pacific Group (TPG) successfully acquired Bally from Oerlikon-Bührle Holding Ltd, and implemented a series of new restructuring strategies to position Bally as a global luxury brand.

In p>29, in order to better convey Bally's long-standing historical tradition, the company released a new logo, which indicated the birthplace of the brand "Switzerland" in the logo and incorporated a shield badge symbolizing Bally's family.

Bally has set up an online store, which is only open to users in Europe and the United States for the time being.

the Singapore flagship store in ION Orchard is about to open. In the same year, with the opening of many new stores in Chinese mainland and Hongkong, Bally has 58 direct stores in China.

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