Wu Shichun, founder of Meihua Angel, Tang Xiaoming, founding partner of Wei Ying Capital, Zheng Gang, founding partner of Zihui Venture Capital, Dong Wang, founding partner of Storm Wu Tong Capital, Zhuang, vice president of Panda Live Broadcasting, Yu Dan, vice president of Yingke Live Broadcasting, PG One, vice president of Cheese Superman, Zhang Haifeng, vice president of Huya Live Broadcasting, Chen Lei, director of Taobao Content Ecology, etc. 150 guests and more than 400 live broadcast industry chain practitioners arrived at the conference site to resume the past year and look forward to the new live broadcast industry.
20 18 general trend of live broadcast industry
In his opening speech, Jiang Yi, CEO of China Live List, reviewed the growth and development of China Live List as a big data and media platform in the past year, and now it has become the largest comprehensive service business platform in the live broadcast industry. In 20 17, the big data system built by China live broadcast list recorded the growth and performance of nearly 900,000 anchors on more than 20 head platforms every day; In terms of media business, China Live List 2065438+2007 * * produced 960 high-quality industry reports, totaling1.2000 words; Through big data and content reports, it has formed a good ecological relationship with major live broadcast platforms, guilds and anchors. In 20 18, China live broadcast list will also deepen the field of live broadcast e-commerce and content payment, so that live broadcast can be extended to various vertical industries.
Next, Jiang Yi also analyzed the overall portrait of the live broadcast industry in 20 17: live show, live game or mainstream, so male users accounted for 64%, nearly 30% of users were concentrated in 24-30 years old, and the age of users was gradually expanding; Geographically, first-tier cities account for 40%, and second-and third-tier cities account for nearly 40%, which is about to surpass first-tier cities. In 20 18, user sinking is still the main trend, and more and more live broadcast users will be born in towns and prefecture-level cities. Secondly, most of the live broadcast users are distributed in the coastal areas, three northeastern provinces and central China. In Hebei, Shanxi, Henan, Hubei, Hunan and Sichuan, Guangdong, a labor-intensive province, accounts for nearly 10%, and high-consumption users account for 48% of live users.
For the overall trend of the 20 18 live broadcast industry, Jiang Yi made the following predictions: "First, the traffic is concentrated on the head platform, and the waves are scouring the sand.
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