Kapok is a unique flower in southern China. Its trunk is tall and straight. Every spring, kapok blooms before the leaves fall. These flowers are big, red and covered with branches. Seen from a distance, it is full of interest. In the eyes of southerners in China, kapok symbolizes noble personality, people praise and love her, and Guangzhou citizens also regard her as their city flower and totem.
China Southern Airlines Group chose kapok as the main content of the emblem. On the one hand, the company was established in the southern part of China. The emblem of kapok not only reflects the regional characteristics of the company, but also conforms to the love and praise of the people in the south for kapok. On the other hand, because of the frank and enthusiastic style symbolized by kapok, it has shaped the corporate image of the company, and said that it will always provide perfect air transport services for the vast number of passengers and shippers with a frank and enthusiastic attitude. China Southern will also spray distinctive patterns on some aircraft, mainly for publicity and promotion. 1At the beginning of 997, China's first Boeing 777-200ER (called 77B by China Southern Airlines) was delivered to China Southern Airlines. China Southern immediately launched the trans-Pacific commercial flight plan for twin-engine aircraft, and conspicuously painted the words "TRANSPACIFIC ESTOPS FLIGHT" on the front belly of an aircraft with registration number B-2057 to show its determination (all 777-200ER of China Southern except B).
In 2006, GAC Toyota spent 5 million yuan to spray advertisements on a Boeing 777 of China Southern Airlines with registration number B-205 1 for one year to promote its new Camry.
On June 6, 2009 16, in order to promote the image of SkyTeam, a Boeing 777-200ER aircraft numbered B-2056 of China Southern Airlines was painted silver-gray, with a banded SkyTeam logo printed on the dark blue tail, and the words "SkyTeam" and "China Southern Airlines" and the logo of China Southern Airlines were printed on both sides of the front fuselage, and it was named "SkyTeam".
On June/KOOC-0/65438+/KOOC-0/October/KOOC-0/6, 2009, as the official partner of Guangzhou Asian Games, China Southern Airlines named an Airbus A330-200 as "Asian Games", which was responsible for the transportation of the Asian Games flame. The machine is painted with the Asian Games mascot "Lucky Pleasant Goat", with blue sky and clean white clouds as the main colors.
20 1 1 On February 23rd, China Southern Airlines received a brand-new Airbus A330-200 with registration number B-6528, which was also painted as "SkyTeam".
On April 2012 16, China Southern Airlines received a brand-new Boeing 737-700. This aircraft with registration number B-5283 is the 4000th 737NG passenger plane manufactured by Boeing Company, and the pattern of "4000th Next Generation 737" is sprayed on both sides of the front fuselage.
On June 2, 20 13, the first Boeing 787 of China Southern Airlines arrived at Guangzhou Baiyun Airport from Boeing Everett Factory. Previously, China Southern Airlines has launched a special painting of "Wings of Dreams" on the 787 to be delivered soon. The vertical tail still retains the pattern of red cotton on a blue background, but the fuselage pattern is changed to a light blue wing that spreads its wings and takes off. In 2005, China Southern invested 20 million yuan to establish China Southern's "Ten Points" Care Foundation. According to the number of passengers transported each year, China Southern Airlines donates 10 cent from each air ticket to the fund for social welfare activities such as education, poverty alleviation, disaster relief and fighting epidemic situation. China Southern Airlines also makes regular donations to 20 domestic universities every year to help students with poor family background and excellent academic performance. In 2006, China Southern Airlines ranked 37th as a corporate citizen in the "2006 China Charity Enterprise List" published by Hurun Report.
2065438+On September 26th, 2003, China Southern Airlines Co., Ltd. donated 1 10,000 yuan to Tianda to set up the "China Southern Love Scholarship Fund" to help outstanding students with financial difficulties. This is the first time that China Southern Airlines has set up a scholarship in a university with no civil aviation-related major in the northern region.