Roadshow Selling stock in the primary market is assisted with inventment bankers or underwriters, that help prime the potential offering on what is known as a roadshow.

That is, selling stocks in the primary market with the help of investment bankers or payment commitment providers to help increase the potential value of the stocks is called a road show.

Roadshow is a widely used method of promoting securities issuance in the world. It refers to the promotion activities of securities issuers to institutional investors before issuing securities.

During the event, the company gave investors a detailed introduction to the company's performance, products, development direction, etc., fully explained the investment value of the listed company, allowed prospective investors to have an in-depth understanding of the specific situation, and answered questions of concern to institutional investors.

The purpose of the roadshow is to promote communication and communication between investors and stock issuers to ensure the smooth issuance of stocks.

In overseas stock markets, stock issuers and underwriters must decide the issuance volume, issue price and issuance timing based on the road show situation.

As we all know, when Sohu issued shares on Nasdaq, it adjusted the issue price based on the situation at the time before successfully issuing the shares; when China Unicom launched its IPO in Hong Kong, the early pricing was relatively conservative, and later based on the road show situation

The offering price was raised.

Of course, there are also cases of failed road shows, such as CNOOC’s overseas financing. During the road show, investors responded coldly to the company. Although the company announced a reduction in scale and lowered the IPO price, the market still did not improve. Coupled with the differences of opinion among relevant departments, the IPO plan

I had to give up and wait for the next opportunity.

Therefore, the success or failure of stock issuance can often be seen from the results of road shows.

As soon as roadshows appeared in China, they not only attracted the attention and favor of listed companies, securities firms, and investors, but also attracted widespread attention and strong interest from other companies. They followed the roadshow method of the securities industry to promote the company's products, forming a popular trend nowadays.

corporate “roadshow”.

The concept and connotation of corporate roadshows have changed and extended to include product launches, product displays, product trials, preferential sales, on-site consultation, form filling and lottery draws, gift delivery, prize-winning quizzes, artistic performances, game competitions and many other contents.

Live events.

There are several types of roadshows: the first type is for companies that are about to go public. After releasing the investment prospectus, they should introduce the company's performance and future development prospects to investors, so that investors can buy stocks, especially large-scale companies.

Pre-IPO roadshows are more important for companies and companies that want to issue a large number of shares, and sometimes take three weeks to a month; the second type is for companies that have already been listed. In order to enhance the company's visibility and transparency, it must be done at least every year.

A road show, that is, after the annual results are announced, explain to shareholders what has been done in the previous year and the plans for this year and next year. Basically, it is for those who are already shareholders and those who are not shareholders yet but may buy your stocks.

Introduce the situation.

Roadshows are an important manifestation of responsibility to shareholders; the third type is product roadshows. Some large companies or enterprises use securities roadshows to promote their corporate image or product services, such as corporate CI promotion, product

Promotion, service promotion, event promotion, etc., combined with the powerful technical support of the Internet to achieve high-quality multimedia playback effects, companies from all walks of life cannot put it down, and the business space for product roadshows is extremely broad. The market for product roadshows is currently gradually expanding!

Currently, roadshows are divided into online roadshows and offline roadshows, that is, traditional roadshows.