Wu Zhijian has columns on Zhihu and Xueqiu.

The concept promoted in his book "Little Turtle" is consistent with the concept promoted in his Zhihu column, that is, financial institutions are more deceitful, and investors can only learn to invest on their own if they want to protect their own interests.

knowledge and improve the ability to distinguish right from wrong.

The book "Little Turtle" may have learned the marketing techniques of some foreign "revealing" books, and exposed many "dirty secrets" of how the financial and fund industries deceive investors.

It's a bit like those books that expose magicians' tricks to the public and are sure to cause uneasiness in the magicians' guild.

In fact, this kind of "marketing technique" of gaining attention through "robbing" is not a new invention, but it is still rare in China's financial industry.

This is mainly because the knowledgeable people are all in the industry. Who would be so stupid as to ruin their own jobs?

Even if you are willing, will your boss and colleagues be willing?

Therefore, there are almost no such books in China at present: those who dare to write do not understand, and those who understand do not want to write.

This may also be one of the advantages of Wu Zhijian writing this book in Singapore: as an "outsider", he does not work in the domestic financial industry and does not care about the life and death of domestic funds and banks, so he can write openly and without any scruples.

In addition to "declaring war" on vested interests in the financial industry, the main concepts conveyed by the book "Little Turtle" are the three principles proposed by the author in the book: cost control, effective systems and long-term persistence.

These three principles are actually nothing new, they are commonplace.

Buffett once said that if you don't intend to hold a stock for more than ten years, then you should not buy it.

The difference is that the book "Little Turtle" gives many practical research examples to prove the importance of cost control and long-term persistence.

This is probably in line with the "evidentialism" promoted by Wu Zhijian: words are unfounded, evidence is paramount.

I feel that some of the deception techniques of financial institutions mentioned in the book "Little Turtle" are worth learning by all of us.

Although the author's motivation may simply be to sell more books, objectively speaking, the more information we know, the less likely we are to be deceived. It's as simple as that.

I basically know all the investment philosophies mentioned in "Little Turtle", but when the stock market situation comes, I can't control that much.

The market happens once in ten years. If you miss it, it will be gone. If you ask me to stick to the long term, isn't this just giving up the opportunity to make a fortune?

So I will divide my investment funds into two parts: turtle type and rabbit type.

The investment strategy of the turtle type, I follow what is mentioned in the book "Little Turtle", long-term investment, adhere to a low-cost, diversified and diversified investment strategy.

But I will not easily give up the opportunity to make big money by doing swing trading.

Therefore, in my other investment funds, I will look for investment opportunities that can multiply by 5 times or 10 times.

I will always remind myself that I may make this or that mistake, and I need to pay attention to these traps, but when it comes to actual trading, I will do it when it is time to do it, without hesitation.