Of course, it is legal. The National Anti-counterfeiting Fidelity Consumer Alliance was initiated by the Anti-counterfeiting Working Committee of China Consumer Protection Foundation. The Anti-counterfeiting Working Committee was established with the approval of the Ministry of Civil Affairs, and the competent authority is the State-owned Assets Supervision and Administration Commission (SASAC) of the State Council, which is a state-owned mass organization to protect the legitimate rights and interests of consumers, not a non-governmental organization.

The National Anti-Counterfeiting Fidelity Consumer Alliance is an activity carried out by the Anti-Counterfeiting Working Committee of China Consumer Protection Foundation according to its business functions, namely, "carrying out quality inspection, testing and comparison of goods, introducing high-quality goods and services to consumers" and "participating in the supervision and inspection of the quality of consumer goods and services". The notice of the activity is also a red-headed document stamped by the organization, so its legitimacy is beyond doubt.