Hunan Satellite TV's new media platforms "Golden Eagle Network" and "Mango TV" were revised and upgraded on April 20, 1965 10:00, and the new "Mango TV" network video platform was launched. The new platform will adopt the original Golden Eagle domain name and platform brand call sign "Mango TV".
Chinese name: Golden Eagle Network Category: Information Website Company: Happy Sunshine Interactive Entertainment Media Co., Ltd. was established in 2004: Services under its jurisdiction: information release, website interaction, value-added expansion, future planning: variety, TV, film, music channel website operation, website characteristics, resource advantages, revision and integration, application procedures and website operation Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd. (hereinafter referred to as "Happy Sunshine"). It is exclusively responsible for the construction of Internet TV and IPTV, a key strategic emerging project in Hunan Province, and specifically operates multi-terminal video services including Hefeng Internet TV, Mango TV mobile TV, Hunan IPTV and Mango TV video website. The company is the only new media organization in the central area of China that has obtained all the qualifications for information network to spread audio-visual programs, covering all channels, terminals and program production. The company also has comprehensive network operation qualifications such as news, culture and publishing, and has entertainment website Golden Eagle, online game platform Mango Games and telecom value-added service platform Mango Wireless. The company also owns the exclusive development and operation rights (including sub-licensing) of all TV program contents and related brand resources of Hunan Satellite TV in the global fields such as Internet and wireless. Since 20 10, the company's annual income has exceeded 100 million. 20 12 Company became a pilot unit for financing and listing of national cultural system reform. Golden Eagle has important business qualifications such as Internet news information service license (issued by the State Council Information Office), information network broadcasting audio-visual program license (issued by the State Administration of Radio, Film and Television) and Internet publishing business license (issued by the State Administration of Press and Publication), thus establishing the status of mainstream websites in Hunan Province. Golden Eagle Network is headed by Hunan Radio and Television Group, hosted by Hunan TV Station namely Hunan Satellite TV, and specifically undertaken by Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd. Happy Sunshine Company, a subsidiary of Hunan Satellite TV, is the only comprehensive development institution of new media in Hunan Radio and Television, the first director of the new media industry group, and has the exclusive right to develop and operate all TV programs and related brand resources (including but not limited to movies, TV dramas, music events, variety shows, news programs, regular TV columns, etc.). ) belongs to Hunan Satellite TV in Chinese mainland, and is involved in Internet, wired and wireless fields. Golden Eagle Network is the only website and Internet platform of Happy Sunshine Company, which fulfills all the rights and interests of Happy Sunshine Company based on the Internet. Website Features The newly operated Golden Eagle Network features entertainment information and entertainment interaction. It is a leading provider of online media and value-added information and entertainment services, serving Chinese communities in Chinese mainland and around the world. Golden Eagle has integrated the core entertainment resources of Hunan Satellite TV and Hunan Radio and Television Channel Group, and based on this, it has successively developed a series of interactive entertainment products such as Super Girl, Happy Boys and China Golden Eagle TV Art Festival, which has influenced large-scale events or TV brand programs at home and abroad. Golden Eagle is committed to creating the best interactive TV entertainment website for Chinese people all over the world. With the continuous expansion of Hunan Satellite TV in the field of new media, more TV programs will be included in the operating system of Golden Eagle. Golden Eagle will gradually launch interactive projects and products such as personal space, group space, interactive community, audio and video uploading and downloading, webcast, network broadband, TV guide, brand game authorization and development, and wireless value-added services. To meet more complete user needs and provide more happiness. Resource Advantages Golden Eagle Network has irreplaceable resource advantages. Hunan Satellite TV's Internet brand, online publicity platform, news information, independent activities, self-run programs, film and television dramas, music works, business information, hosts, stars, actors, live participants, TV viewers, related industries, foreign strategic cooperation and advertiser resources, only one operation hub operates and expands on the Internet. This hub is the Golden Eagle Network. As an active explorer of new media economy and new entertainment economy of Hunan Radio and Television, Golden Eagle not only integrates all kinds of Internet operation resources of Hunan Satellite TV, the most dynamic TV entertainment brand in China, but also super integrates the core content resources of Hunan Radio and Television Channel Group. Many contents or works produced by TV channels (including satellite channels), movie entities, broadcast frequencies, print media, digital TV companies, film and television production institutions and audio-visual publishing houses under the jurisdiction of Hunan Radio and Television will be standardized, reproduced wonderfully, browsed for a long time, permanently preserved, interactively participated and creatively expanded in Golden Eagle. Around all major events of Hunan Radio and Television, such as Happy Boys, Super Girls and China Golden Eagle TV Art Festival, Golden Eagle will exclusively launch a series of cross-media interactive entertainment products. The industry predicts that Golden Eagle will become "an influential and distinctive new network portal" and "the leading and most growing cross-media network interactive platform in China". Revision and Integration Since 2008, Golden Eagle Network will build a content system of "news and information+cultural entertainment+e-commerce" and a functional framework of "personal space+interactive community+business platform" based on information dissemination, taking video programs as advantages, featuring network interaction, aiming at "promoting young and happy China" and taking "Hunan Satellite TV New Media" and "Happy China New Media" as functional frameworks. Build brand-new mainstream portals and media audio-visual websites, and through three years and three steps, build them into the general platform of Hunan Radio and Television Station and Hunan Satellite TV, the new window of youth image and youth cultural Internet, the national audience and the global Chinese Internet club in turn. The integration scheme is to integrate the whole Internet operation resources of Hunan Satellite TV and Hunan Radio and Television with Golden Eagle as the core platform or even the only platform, including domain name resources, traffic resources, content resources, channel resources, technical resources, human resources and brand resources. , vigorously support the rise, growth and competition of Golden Eagle. Hunan Satellite TV's new media platforms "Golden Eagle Network" and "Mango TV" were completely revised and merged on April 20, 20 14, and the new "Mango TV" network video platform was launched. The new platform adopts the original Golden Eagle domain name and platform brand call sign "Mango TV". This revision and integration marks that Hunan Satellite TV's new media has opened a new chapter in online video business, and also indicates that Hunan Internet Radio and Television Station approved by the State Administration of Press, Publication, Radio, Film and Television officially set sail at the end of 20 13. New platform and new format lead the era of TV variety solo broadcasting. The new Mango TV integrates the high-quality resources of Hunan Radio and Television Station and Mango Media, actively uses new technologies, and is committed to creating a new format of integration of radio and television and Internet audition services. Take the lead in testing water content providers to join the network video field, implement the "solo broadcast strategy", and gradually shrink the exclusive distribution copyright of all TV programs of Hunan Satellite TV. At the beginning of its broadcast, Mango TV broadcasted popular programs and upcoming programs of Hunan Satellite TV, such as Warfare, Flowers and Teenagers, and The Eighth Season of Deformation Meter, so as to strengthen its exclusive advantages and establish its own rules. "Mango TV" is completely revised, integrated, operated, and explored to create a cloud and multi-screen strategic deployment. Based on the dissemination of high-quality TV content of Hunan Radio and Television Station, combined with the characteristics of the Internet and the needs of users, "Mango TV" carries out exclusive broadcasting, secondary innovation, self-made programs, and integration of the content produced by the third-party professional organization of Hunan Satellite TV, providing multi-terminal users such as computers, mobile phones and televisions with rich content, diverse experiences and multi-screen integrated audition services. The starting point is content-oriented and service-oriented. Whether users use APP or mobile phones, computers or browsers, different devices interact in different ways, creating different platform experiences and designing everything that users care about. Improve the quality of user experience, create a top-level network audio-visual enjoyment with higher code stream and wider bandwidth. New Starting Point, New Definition and Creating Youth Influence In 2002, Hunan Satellite TV launched the second round of innovation, formally established the strategic positioning of "locking entertainment, locking youth and locking the whole country", and highlighted the channel characteristics of "youth, beauty and fashion". Nowadays, the youth brand has been deeply rooted in people's hearts. As the only new media platform of Hunan Satellite TV, the integrated new "Mango TV" will continue the "youth" brand, redefine "youth fashion", devote itself to serving young users, make self-made dramas to attract youth topics, connect star interviews with big-name fashions, and create Hunan Satellite TV with the most participatory and innovative mango content, which is not limited by 24-hour time and space. Become the youngest online video service platform. As an exquisite and fashionable entertainment news application, Golden Eagle. Com, an application program, combines high-quality high-definition picture channels with four professional channels, namely TV series, variety shows, movies and music, and provides users with fresh and informative entertainment information anytime and anywhere, making every user the most fashionable person in the entertainment circle. Software information category: news developer: Hunan Satellite TV Entertainment Interactive Media Co., Ltd. Firmware requirements: compatible with iPhone, iPod touch and iPad. IOS 3.2 or later 1 is required. Fresh information is immediately delivered to Golden Eagle to integrate the latest and most refined entertainment news, and it is recommended at the first time, so that you can get the first-line entertainment events and wonderful gossip at home and abroad at any time. 2. The core of professional channels recommends four professional channels of TV series, variety shows, movies and music for classified reading, presenting wonderful entertainment circles in all directions; In particular, it contains unique content such as variety shows and artist information under Hunan Radio and Television, which makes users become out-and-out mango talents. 3. HD Mito enjoys a large number of high-quality HD Mito at will, including stars, paparazzi, stills and posters. Support zooming in, zooming out and downloading, and bring users a wonderful visual experience of "small image, big world". 4. Easy one-click sharing supports one-click sharing such as Weibo and email, creating a free interactive space for users and playing in the entertainment circle together!