In early March, Dongying Municipal Bureau of Statistics issued a statistical bulletin on Dongying's national economic and social development in 2020, pointing out that industrial production continued to accelerate and the manufacturing industry of rubber and plastic products increased by16.6%; Among the key products, radial tire 105275900 increased by 14.9% year-on-year.
It is really amazing that Dongying Guangrao has developed into a tire capital in just 20 years.
The rise of the tire industry against the trend has also become the epitome of Guangrao, one of the top 100 counties in China, inspiring new kinetic energy. From Jinyu Tire, Xingyuan Tire, Hengfeng Rubber & Plastic to Yongsheng Rubber and Shandong Huasheng Rubber ... The agglomeration effect of excellent tire enterprises is vividly reflected here.
Nowadays, under the impetus of new industrialization, Guangrao is making every effort to promote the conversion of old and new kinetic energy and accelerate economic transformation and upgrading. The future of the tire industry in this city is worth looking forward to.
Savage growth, independent expansion of Zhang Zhilu
Back in the mid-1990s, due to the historical basis of Guangrao rubber products production, the tire industry began to flourish, and a large number of outstanding enterprises appeared one after another. Because of the replicability of tire enterprises, more and more people began to set up tire factories, and Dongying tire industry ushered in the era of independent expansion.
The so-called "copying" means, on the one hand, investing in factories and joining the tire production industry with the support of capital and government; On the other hand, it requires and standardizes the acquired enterprise according to its own mode, style and management methods, so that the enterprise can meet its own requirements in production management and quality management, and the product quality is fully guaranteed.
265438+At the beginning of the 20th century, the Ministry of Chemical Industry of China put forward the goal of "energy saving and environmental protection to radial tire technology", and the market entered a transition period, and Guangrao tire ushered in modernization.
Since 2002, Guangrao County has put forward the strategic policy of "strengthening the county through industry". Under this guidance, the tire industry constantly adjusts its product structure and vigorously develops radial tires. With many enterprises investing in the construction of all-steel radial tire projects at the same time, Guangrao rubber products industry has developed from obscurity into an important radial tire production and export base and the largest rubber industry cluster in less than 10 years.
In 2009, there were 37 rubber tire enterprises above designated size in Guangrao County, with total assets of 654.38+09.4 billion yuan, and the industrial system was relatively complete, forming a unique radial tire industrial cluster development model in Guangrao County, which was rated as the first batch of small and medium-sized enterprise industrial clusters in Shandong Province.
Moreover, Guangrao International Tire and Auto Parts Exhibition has also brought into play the tire industry agglomeration effect, accelerated the internationalization process of the tire industry in Shandong and even china rubber, broadened the path for China tire products to go global, and set up a big stage for international exchanges and cooperation.
As the government constantly guides "expanding industrial clusters" and actively creates favorable development conditions and environment for enterprises to start businesses, Shandong's tire investment continues to rise, and tire production capacity is expanding day by day, laying a solid foundation for Guangrao tire industrial cluster and regional core competitiveness formed by accumulation and precipitation in recent 30 years.
Competition intensifies, facing restructuring and transformation.
Behind the crazy expansion, it has also caused serious low-level redundant construction and overcapacity in the tire industry. Coupled with the escalating trade war between China and the United States, the development of the tire industry is facing major challenges. China tire's long-standing business model of gaining market share at a low price in the international market also needs innovation.
With the intensification of market competition, some private tire enterprises in Dongying went bankrupt or were merged and reorganized, and Dongying tire also entered the reshuffle mode.
Looking back on the development of Guangrao tire industry, it reflects the characteristics of many manufacturing industries, from disorder to order, from blind expansion to standardized management. This is a process of constant waves and growth, and it is a process of "allocating resources to users with higher efficiency", as the leader of Guangrao County Local Financial Supervision Administration once said.
The market and time have proved this point, and tire factories without core technology will inevitably face the consequences of integration or closure. The better development of the tire industry is inseparable from transformation and upgrading, and Guangrao has also accelerated its pace.
In this regard, Yu Jun, deputy director of Guangrao County Bureau of Industry and Information Technology, once said that the brand influence of a century-old enterprise is the reason why Guangrao rubber tire industry should catch up, and integration and reorganization is the only way to transform and upgrade.
Rao Tire also ushered in the next take-off window.
New kinetic energy conversion, sword finger transformation and upgrading
With the development of China's tire industry, China has occupied the position of the world's largest tire producer and the world's largest tire exporter. In order to become a tire world power, it is urgent to transform and upgrade intelligent manufacturing.
Change, general law, long time. Industrial transformation and upgrading need key points and breakthroughs. Dongying's tire industry is showing new vitality and vigor because of the transformation of old and new kinetic energy.
A few days ago, Dongying issued the Implementation Plan for the Long-term System of Key Industrial Chains in Dongying (202 1-2023) (hereinafter referred to as the Plan). The plan focuses on the solid industrial base and obvious comparative advantages, comprehensively implements the "chain length system" of the industrial chain, and points out the main objectives of the six key industries. Among them, the main objectives of the rubber tire industry are: highlighting integration and upgrading, building brands, cultivating 3-5 flagship enterprises, and building a national first-class high-end rubber industrial base. By 2023, the annual industrial output value will reach 70 billion yuan.
It has become a new blueprint for Dongying tire industry to accelerate the conversion of old and new kinetic energy, promote the transformation of manufacturing methods from traditional to intelligent, focus on the high end of the value chain, that is, technological innovation and brand promotion, and finally enhance the market competitiveness of enterprises.
In recent years, Guangrao County is also carrying out drastic reforms.
Since 20 19, Guangrao has also accelerated the pace of merger, reorganization and capacity integration of rubber tire enterprises in view of problems such as "low concentration and weak brand". At the beginning of this year, the 202 1 key project in Dongying City, Shandong Province started in spring. According to reports, in 20021year, Guangrao County decided to implement 232 key projects with a total investment of1324.7 billion yuan.
Shandong Province launched a major kinetic energy conversion project and issued a mobilization order for high-quality development in the new era. With Sailun (Dongying) Tire Co., Ltd. investing 350 million yuan to implement the intelligent manufacturing project of high-performance semi-steel radial tire based on artificial intelligence technology and the 5 million pieces/year high-performance green intelligent manufacturing radial tire project of Jamei (Shandong) Rubber Co., Ltd., the industrial structure of Guangrao tire has been continuously optimized, and the industry voice and competitiveness have been gradually improved.
Up to now, Guangrao rubber tire industry has six well-known trademarks in China, such as Xingyuan tire "Lu Hua", Jinyu tire "Jin Lu" and Hengfeng Rubber & Plastic "Shuangfeng", and 38 famous brand products in Shandong Province. It has Guangrao Research Institute, National Tire Technology and Control Engineering Technology Research Center, 7 provincial-level enterprise technology centers, 3 municipal-level technology centers and 1 provincial-level industry technology centers. With r &；; D. continuous improvement of capabilities and technologies; With the continuous innovation of D achievements, Guangrao has caught up with the "fast lane" of tire intelligent manufacturing.
In addition, the government has successively issued a number of policies to guide the transformation and purification of tires, eliminate inferior production capacity, set up an industrial fund of 654.38+0 billion yuan, promote enterprise merger and reorganization and capacity integration, and improve the concentration of tire industry.
At present, the whole tire industry in China is showing a situation that the industry concentration is getting higher and higher, and the voice and influence of leading enterprises in the industry are getting bigger and bigger. With the upgrading iteration of the tire industry itself, Guangrao has also achieved a gorgeous turn and is developing into an industrial cluster of large enterprise groups. The comprehensive production capacity of six key enterprises represented by Hengfeng Rubber & Plastic and Huasheng Rubber accounts for almost 70% of the total production capacity of rubber tires in Guangrao County.
Nirvana _ Phoenix, reborn from the fire. Nowadays, China is changing from a "big tire country" to a "strong tire country", and the former "tire capital" is also making continuous contributions to China manufacturing by means of transformation and upgrading and stimulating new kinetic energy.
Million car purchase subsidy