If you often use KFC APP to order food, you will be very familiar with "V Gold". The so-called "V gold" is the points provided by KFC for its members. As long as you order at KFC, you can get a lot of "V gold". Based on "V Gold", KFC APP has created "V Gold Mall".

In this shopping mall, goods cover many categories, including "family kitchen", "fresh fruit food", "beauty care" and "digital home appliances". And under each category, there are many commodities. For example, there are many categories under "digital home appliances", and it is not a problem to buy mobile phones, audio-visual entertainment equipment and household appliances such as iPhone 1 1.

In order to attract consumers to buy, "V Gold Mall" adopted a "gold rush" model similar to Taobao. The points in consumers' hands-"V gold" can be deducted in part or in whole when buying goods, just like "gold panning". It can be seen that KFC APP "borrowed" a relatively mature e-commerce consumption model. Previously, "V gold" was used less, mainly for redeeming food coupons and free delivery fees. Today, with the blessing of "V Gold Mall", KFC APP has become an e-commerce platform.

Although KFC's "V Gold Mall" looks dazzling, there are still some "mysteries". For example, most goods have no user evaluation. I searched all kinds of products, not only the big-name products like iPhone 1 1 which sold more than 100, but also the popular thermos cups that sold 1904!

Only a few popular products that have sold more than 2000 yuan have comments, and most of them are about two or three! It is still unknown whether consumers who shop in "V Gold Mall" don't like evaluation or whether its evaluation system is still immature. Another surprise is that "V Gold Mall" has been complained by many consumers about false delivery, selling second-hand goods and being unable to get a refund. It is understood that some consumers will encounter problems such as difficult refund and poor product quality after shopping in "V Gold Mall", and the communication with the customer service of "V Gold Mall" is not smooth. To put it simply, "V Gold Mall" seems to be "only selling, regardless of service".