"Joe" stands for fashion and elegance, and "Jiangnan" means that the food environment we provide for our customers is a space where "Jiangnan is not better than Jiangnan". We organically combine the softness of the water town, the enthusiasm of the southwest and the grandeur of the north, perfectly combine the space art environment with the traditional food culture, and combine the Chinese and western business concepts into one by eating western food, forming a unique food culture.
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On the basis of China's traditional food culture, South Beauty has the courage to break through and innovate boldly, combining China's classic cuisine with fashionable and modern design and management concepts, not only pursuing the innovation and integration of dishes, but also innovating in restaurant design, and carrying out western-style design on the classical Jiangnan Bridge in China. Each restaurant adopts different decoration styles and employs international designers to tailor them, bringing fashion, health and elegance to consumers with a restaurant environment that combines Chinese and Western styles.
After eight years' healthy growth, South Beauty has gradually set a new standard for high-end service in China, developed into a world-class China restaurant with the most fashionable taste and innovative ideas, and led the catering industry in China to become an international-class national catering brand in China.