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Decryption of Outlet Shopping Plaza in Western Chongqing, Western China
1 can be called the place with the most beautiful environment and luxurious hardware in the world. Compared with outlets at home and abroad, most of them are factory-style "big box" decoration styles, with simple storefronts. Customers buy brand-name goods in the "factory" without finishing. Since its opening, Moore Street-style outlets have been opened one after another, paying more and more attention to elegant and comfortable environment and complete catering and entertainment formats. Among all the outlets, Chongqing Pacific Western Outlets can be called "the most beautiful environment and the most luxurious hardware" in the world. Western Pacific Outlets covers an area of 150 mu, with a total investment of about 10 billion. The appearance of the Western Pacific Outlets Shopping Plaza was designed by the famous Italian architect and environmental designer Ali. The architectural design was completed by the second comprehensive business department of Beijing New Era Architectural Engineering Design Co., Ltd. adhering to the fine design concept. The architectural style of the main building and the environment is based on the concept of "Welcome the guests at dawn", which embodies the perfect combination and unity of classical European style and classical modern style. The combination of static and dynamic among pagodas, fountains and flowers is the most representative element in the whole landscape design. The ground of the main square looks like a huge curtain inlaid with button-shaped flower ponds, strip-shaped avenues and mirror-like black pearl ponds. Located in the central square, the live catwalk platform integrating architecture, landscape and practical functions is an original model of stage design. With Italian architectural design, relaxed and bright shopping environment, dazzling array of international goods, affordable prices and high-quality, efficient and thoughtful service, Pacific Western Outlets Shopping Plaza sincerely creates a "shopping paradise to realize quality life" for customers.

There are more than 300 international and domestic well-known brands in the square, which can make customers who love famous brands enjoy more "gold rush" fun and fully experience the "natural, comfortable and self" shopping atmosphere; There is also a large free parking lot that can accommodate more than 800 cars, so that customers can shop without worry. All brands entering the Pacific Western Outlets Shopping Plaza are required to be decorated with the latest image and maintain consistent management with the specialty stores. There are international brand area, domestic brand area, leather luggage area, sports and leisure area, children's entertainment area, fashion fast food area and other unique and perfect supporting service areas in the square. In addition, high-end business clubs, luxury KTV, theme restaurants and other supporting leisure and entertainment facilities will create another brand-new modern lifestyle for high-end people in Chongqing. Adhering to the uncompromising business philosophy of "price discount, product quality, shopping environment and service are not discounted", the Plaza is committed to making the whole shopping plaza a happy world in the northern new district of Chongqing, making it a place for Chongqing people to enjoy sports, food, leisure and life.

2. An important project of Chongqing's fashion and creative industry, and the group background of strong cooperation.

Western Pacific Outlets Shopping Plaza is an important project for Chongqing to build a fashion and creative industry. With a total construction area of 80,000 square meters, this plaza is the largest outlet brand direct-selling theme image plaza in western China jointly built by Taiwan Province Pacific Housing and Construction Group and Chongqing Shazhichuan Suge Clothing Co., Ltd., and it is a key investment project of Chongqing Municipal Government, aiming at creating a brand-new outlet business format with China characteristics, which mainly sells discounted goods of international and domestic famous brands, integrates leisure, catering and entertainment, and embodies internationalization, modernization and fashion. Pacific Western Outlets opened up a brand-new retail model of Chongqing's international luxury brands and was named Chongqing Fashion Industry Base.

Taiwan Province Pacific Construction/House/Department Store/Outlets Group, a strong professional management team of commercial brands, is the manager of the plaza, with 75 subsidiaries including Pacific Construction, Pacific House, Pacific Department Store, Pacific Preservation, Taiwan Union Enterprise Management, Pacific Business Development (Hong Kong) and Pacific Enterprise Management (Shenzhen). It is a large-scale professional group integrating land development, project construction, housing sales and enterprise management, among which Taiyang Construction is a listed company in Taiwan Province Province. Pacific Construction Group has a precise grasp of the characteristics of the domestic consumer market, has an excellent team with professionalism, innovation and continuous development, and is moving towards a diversified business operation mode. Pacific Construction Group will rely on the huge resources of brand manufacturers and use advanced business philosophy and professional technology to create a new pattern of large-scale commercial operation integrating shopping, catering, leisure, entertainment, culture, exhibition and sightseeing.

Chongqing Shazhichuan Suge Clothing Co., Ltd., the property owner of the square, is a spiritual professional team to build a quality life. It is composed of Chongqing Shazhichuan (Italy) Group and Chongqing International Trust and Investment Co., Ltd., with a registered capital of RMB 200 million. At the beginning of the company's establishment, it was a professional international brand clothing agent. The company first brought international brands such as Hugo Boss, BALLY, PHILIPPE CHARRIOL and AQUASCUTUM to Chongqing and Southwest China. 2 1 century, on the basis of years of cooperation with relevant Italian enterprises, it completed the transformation from a single industry to a group operation. The times require that Shachuan (Italy) Group broaden its business scope, from brand agency to self-creation, to creative intervention in the real estate industry and even the operation of boutique department stores, and take building quality life as the main purpose of the company's development of related industries. Shachuan (Italy) Group has changed from a fashion importer to a fashion guide. As one of the shareholders of Chongqing Shazhichuan Suge Co., Ltd., Chongqing International Trust and Investment Co., Ltd. is a wholly state-owned non-bank financial institution approved by the People's Bank of China 1984. In 2002, a wholly state-owned enterprise was restructured and reorganized into a limited liability company controlled by Chongqing Municipal People's Government, and the first batch of trust companies in China completed re-registration. The capital scale ranks in the forefront of the national trust companies and ranks first in the west. SDIC's assets have reached 39 billion, and its holding companies are: Three Gorges Bank (the largest shareholder), Chongqing Luqiao Co., Ltd., Southwest Securities Co., Ltd., Yimin Fund Management Co., Ltd., E Fund Management Company, Chongqing Future Investment Co., Ltd., Chongqing Zhonghua Real Estate Co., Ltd., Hong Kong Fahua Industrial and Commercial Development Co., Ltd. and Chongqing Hotel Co., Ltd.