According to the articles of association of Alibaba Public Welfare Foundation, the foundation focuses on the current thorny environmental protection, with an initial capital of 50 million yuan. The funds for future development mainly come from donations from the Group and its subsidiaries. The public welfare category includes natural disaster relief, poverty alleviation and disability assistance, helping the recipients to improve their living conditions, and focusing on environmental protection publicity to support the development of environmental protection public welfare organizations.

Different from other non-public fundraising foundations, Alibaba Public Welfare Foundation mainly takes environmental protection as the public welfare direction, integrates enterprise platform model and resources into the public welfare field, keeps public welfare projects developing continuously and healthily, and helps small and medium-sized enterprises and entrepreneurs around the world to survive and develop through the e-commerce ecosystem, which not only gives people a fish, but also gives people a fish. Take the Qingchuan public welfare project aided by Ali as an example. In the process of reconstruction, Alibaba Group helped local young people in Qingchuan to open more than 50 online stores to develop their livelihood by selling agricultural and sideline products such as honey, fungus and mushrooms. 20 1 1, the online sales alone exceeded 5 million yuan, which helped more than 400 farmers to increase their income and promoted the sustainable development of the economy in the disaster area.