At present, the main channels for issuing open-end funds are through banks, brokers and fund companies' own direct outlets, while fund companies mainly rely on seven banks, including ICBC, Agricultural Bank of China, China Construction Bank and Bank of Communications, for sales.

Overseas fund sales can basically be divided into two ways: one is to buy directly by mail, telephone or at the retail outlets of fund companies; Second, through the sales agents of securities companies, financial consultants, life insurance companies, banks and membership organizations, these two ways are called direct sales and agent sales respectively. In addition, funds can also be sold through employee benefit plans.