Chun Chu is engaged in fashion business 1997. Up to now, more than 20 regional branches and more than 5,000 brand stores have been established around the world. At the same time, continue to promote the brand in the target area, and expand to the global market through direct sales and franchise mode.

Since 2002, Pure Group has organized employees to participate in the activities of burning inferior clothing every year. In 2003 and 2005, Pure Group burned defective garments worth nearly 300,000 yuan respectively. These activities deeply touched the hearts of employees, greatly enhanced their awareness of product quality, and well prevented defective products from entering the market.

In 2002, Pure Group invested heavily in building an internal quality inspection center to inspect all raw and auxiliary materials. In 2006, it set up a product inspection center, and began to inspect all products by 65,438+0,000%, which truly realized the quality follow-up from the source to the terminal.

In August 2003, Pure Group officially passed the ISO900 1-2000 international quality management system certification; In June 5438+February, 2005, it was awarded the "National Inspection Exemption for Product Quality" in 2005-2008 by the General Administration of Quality Supervision, Inspection and Quarantine.

We take every suggestion and opinion of consumers seriously, satisfy the consumer-oriented business philosophy to the greatest extent, actively coordinate with consumers to solve problems in the process of consumption, and set up a customer service hotline to handle consumer complaints. The whole company has formed a quality management system based on serving consumers and focusing on satisfying consumers.

Extended data:

Pure corporate culture

Enterprise creed

Honesty: being honest and daring to take responsibility;

Talent: Talent is our most precious resource;

Customer: customer first, making customers happy and satisfied is our service commitment;

Simplicity: simplify complex things and improve work efficiency;

Progress: constantly pursuing new knowledge and being brave in innovation;

Mission: To lead people who love fashion and share their clothing culture and lifestyle by providing affordable fashion clothes.

Vision: to become a leading international fashion clothing retail brand!

Mission: serve, provide customers with fashionable clothing products and create fashion legends!

Reference source: Baidu Encyclopedia-Pure