The logo of Guangzhou Honda is the trademark design research group established by Honda in the 1980s. From more than 2,500 design drawings from all over the world, the current three-stringed speaker trademark was determined, that is, with The "H" in the frame, the H in the pattern is the first Honda letter in the pinyin of "Honda". This logo reflects the characteristics of technological innovation, perfect employees and solid management, as well as a sense of tension and a sense of relaxation that can be relaxed.
Honda S500 Honda Soichiro founded Honda Giken Industrial Co., Ltd. (Honda Motor Company) in 1946 and used his surname as the company's name and trademark.
"H" is the graphic trademark of "Honda" cars and "Honda" motorcycles, and is the first capital letter of "HONDA" in Japanese pinyin. The letters "HM" in Honda's trademark are the abbreviation of "HONDAMOTOR". There are eagle wings on these two letters, symbolizing "the leaping Honda technology and Honda's promising future." "Harmony between people and cars, cars and the environment" is Honda's development direction; dynamic, luxurious and smooth are Honda's consistent style; designing engines with powerful power, low fuel consumption and low pollution is Honda's technical goal; Relying on advanced and practical design, excellent manufacturing quality and relatively low price, attracting more customers is Honda's purpose. The "H" trademark, this world-famous trademark, is the foundation of Honda's business and the soul of Honda's success.
In 1960, the "H" trademark was used for the first time on the S500 sports car. The "H" trademark accompanied Honda racing and won the 1965 World F1 Automobile Competition in Mexico. Honda won the automobile competition; what made Honda even more brilliant was that it won 11 championships in 1967.
In 1969, Honda used the vertical "H" trademark to highlight the image of the eagle. In 1980, in order to reflect the characteristics of Honda's youth, advanced technology and novel design, it was decided to use the "H" trademark shaped like a three-stringed speaker. This trademark vividly embodies technological innovation, unity and improvement, strong management, tension and relaxation.
The American Society of Mechanical Engineers has a Holly Award, which is dedicated to rewarding those who have made outstanding contributions in the field of mechanical engineering. So far, this award has been awarded twice a year - in 1936 to the American Henry Ford, known as the "King of Cars"; in 1980 to the Japanese Soichiro Honda. Accordingly, people call Soichiro Honda the "Ford of Japan."
On August 5, 1991, Soichiro Honda, who left a glorious mark on the world's automobile industry, passed away. But his corporate slogan of "three joys" (the joy of buying, the joy of selling, and the joy of making) and the business experience of "three respects" (respect for theory, respect for creation, and respect for time) will continue to play their due role. effect.
Honda Motor is the Peter Pan of the automotive industry—a company that refuses to grow up. As the world's youngest and one of the few major automakers to remain independent, Honda has always liked to go its own way. Honda resolutely maintains the independent and fast-acting corporate culture advocated by its founder, and boldly adheres to its own path in terms of global strategy, product concepts, and sustainable use of resources. While habitual thinking prompted automakers to rush in one direction, Honda took notice and headed in another.
This strategy has worked for Honda since its birth as a motorcycle manufacturer in 1948. Honda is now the world's seventh-largest automaker and one of the most profitable. Honda has a market share of 15% in Japan, surpassing Nissan and second only to Toyota. In the North American market, where Honda accounts for almost two-thirds of its operating profits, it has opened a fifth assembly plant and is launching an attack on the Big Three automakers' last stronghold, the light truck market. It also plays an important role in alternative fuels.
While other automakers grapple with mileage and emissions—two issues that will dominate the 21st century auto industry—Honda is already a leader in both areas.