Hisense Group is a large domestic professional electronic information industry group with Hisense Group as its investment matrix. Starting a business for more than 30 years, from the initial Qingdao Radio No.2 Factory to Qingdao TV Factory and hisense electric Company, it has developed into a famous large-scale high-tech enterprise group in China.

Over the years, Hisense has adhered to the development strategy of "high-tech, high-quality, high-level service and creating an internationally renowned brand", and achieved rapid growth and development on the basis of optimizing industrial structure, driven by technological innovation and leveraged by capital operation. Take the lead in building a 3C industrial structure dominated by household appliances, communication and information in China. The leading products are televisions, air conditioners, computers, mobile phones, refrigerators, software development and network equipment.

At present, Hisense Group has more than 20 subsidiaries at home and abroad with a net asset of 2.8 billion yuan. 199965438+1On October 5th, "Hisense" became a well-known trademark in China. In 200 1 year, hisense electric won the "National Quality Management Award", and Hisense TV, Hisense Air Conditioning, Hisense Computer and Hisense Mobile Phone were all rated as famous brands in China, ranking sixth among the top 100 electronic information enterprises in China. In 2003, Hisense Group achieved sales revenue of 22 1 100 million yuan.

Since July 2000, Hisense has implemented a large-scale expansion of its manufacturing base, spatially integrated its R&D strength, scientifically organized and optimized its management process and decision-making mechanism, and formed a large industrial pattern of information industrial park, home appliance industrial park, R&D center (science and technology incubation park) and Hisense Building with "three parks and one floor".

Hisense has a national enterprise technology center and a first-class postdoctoral research center, and undertakes more than ten national projects every year. The Technology Center is not only a research and development base of Hisense, but also a new industrial incubator and talent training center of Hisense. At present, the R&D center of Hisense Group has set up nearly 20 professional research institutions such as digital display technology, intelligent control technology, optical projection technology, mobile communication technology and photoelectric communication technology, with professional technicians 1500 people. Hisense insists on investing more than 5% of its sales revenue in technological innovation, and strives to make breakthroughs in core technologies such as integrated circuit design, network equipment and services, and new electronic displays.

At present, Hisense has more than 200 branches and offices integrating sales and service in China, and 10000 maintenance service outlets. Products are also exported to nearly 100 countries and regions such as Europe, Africa, Southeast Asia, South America and North America, and trade branches or offices have been set up in Japan, Brazil, the United States, Indonesia, the Middle East, Australia, Hong Kong, Italy and other countries and regions, and production bases have been established in South Africa to implement localized operations.