Failure to meet Tmall’s positioning means that the brand influence does not meet Tmall’s requirements or the company’s operating capabilities do not meet Tmall’s requirements. 1. Check whether the product corresponds to the category applied for by Tmall. If it sells snacks and food placed on grain, oil, rice and noodles, of course it does not meet the category positioning of Tmall and will be deleted. 2. The qualifications do not meet Tmall’s screening conditions. For example, if a certain category requires the company to be at least one year old but eight months is not enough, it is not enough for one month. Whether the trademark has been transferred and whether it is in the transfer period.

What does it mean to not meet Tmall’s positioning?

Does not meet Tmall’s positioning:

1. There are many definitions of not meeting Tmall’s positioning. When being rejected in this way, first look at your own products, trademark categories, and business licenses. Whether the scope is consistent, if the business license and trademark do not include business products, they will also be deleted.

2. Check whether the product corresponds to the category applied for by Tmall. If it sells snacks and food placed on grain, oil, rice and noodles, of course it does not meet the category positioning of Tmall and will be deleted.

3. The qualifications do not meet Tmall’s screening conditions. For example, if a certain category requires the company to be at least one year old but not eight months, it is not enough for one month. Whether the trademark has been transferred and whether it is in the transfer period.

Whether the trademark imitates a big brand, it is not acceptable if the brand is highly similar. Whether the trademark has been withdrawn after a previous violation on Tmall, etc. Be careful when transferring trademarks!

Reasons for not meeting Tmall’s positioning:

It means that your brand influence does not meet Tmall’s requirements or the company’s operating capabilities do not meet Tmall’s requirements, or the current category type of products Already saturated.

Tmall brand positioning:

Through the analysis of its own consumer big data and the insight and grasp of China's consumer trends, the five most prominent consumer trends at the moment are Single consumerism, smart life consumption, green and healthy consumption, and hobby consumption.

Consumption across age groups and genders was refined and summarized, and five key words were proposed: "Happiness alone", "Meticulous attention", "Lively and green activities", "Playing with things to make ambitions" and "Personal freedom".

Tmall hopes to gradually upgrade from the image of a sales platform to the image of an advocate of an ideal lifestyle, leading China's consumption upgrade by advocating a rich, diverse, and ideal lifestyle.