Legal analysis: The principles that should be followed when acquiring trademark rights: 1. Principle of use; 2. Principle of registration; 3. Principle of mixing. If two or more applicants apply for registration of identical or similar trademarks on the same trademark or similar goods, the trademark that was applied for first will be initially reviewed and announced.

Legal basis: "Trademark Law of the People's Republic of China" Article 18 When applying for trademark registration or handling other trademark matters, you can handle it yourself, or you can entrust a trademark agency established in accordance with the law to handle it.