The first is the optimization of the title, and many businesses will also perform this operation. However, if done improperly, it is likely to result in a reduction in the weight of the product. After all, reorganizing the title can easily destroy those phrases that originally performed well, or the new keyword phrases may not be as effective as before. Therefore, for the replacement and reorganization of keywords, merchants must conduct corresponding data tests, such as using through-train word testing, and using business consultants to observe the modification of the entire title keyword group.

Then there is the optimization of the main image. Many merchants may not have done this at this time. In fact, this is not the case. New product main images especially need to be tested. When optimizing old links, you should not forget the step of image testing. It can be said that the further you go, the more data support is needed for optimization, that is, through-train testing of images is required.

Then there is visual optimization, which can be divided into two types, one is to optimize the main image, and the other is to optimize the details page. Among them, when optimizing the main image, try to only modify one image at a time, starting from the last one and moving from back to forward until the position that needs to be replaced; and for the optimization of the details page, it also follows the principle of optimizing a small part first, that is, going first Optimize the parts that are needed most rather than overhaul them. Another point is to try to choose the replacement time when the product has the lowest weight. Of course, the specific optimization time selection is based on the visitor trend of the product.

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