Hermès is a world-famous luxury brand. It was founded in Paris, France in 1837 by Thierry Hermès. It started by manufacturing high-end harnesses in its early years and has a long history of more than 170 years. Hermès is an international enterprise that is loyal to traditional craftsmanship and constantly pursues innovation. As of 2014, it has 17 product series including bags, scarves, ties, men's and women's clothing and life art. Hermès's main store is located in Paris, France, with branches all over the world. In 1996, China's first Hermes store was opened in Beijing. "Hermès" is the unified Chinese translation of the name for Greater China. Hermès has always adhered to the design concept of extraordinary excellence and extreme splendor, creating a traditional model of elegance.