Although Article 19 of the "Measures for the Registration and Management of Names of Individual Industrial and Commercial Households" stipulates that "the name plaques of individual industrial and commercial households can be appropriately simplified, but they must not cause deception or misunderstanding to the public."

This simplified name refers to removing the administrative area and other content before the store name.

If the name is completely different from the registered one.

That is an illegal act,

According to Article 16 of the "Implementation Rules of the Interim Regulations on the Management of Urban and Rural Individual Industrial and Commercial Households",

"According to the ninth of the "Regulations" According to the provisions of Articles 1 and 22, if an individual industrial and commercial household changes the main registration items without authorization, the following penalties shall be imposed: ... (2) If the trade name is changed without authorization, a fine of not more than 5,000 yuan shall be imposed; ”

However, based on what you said, you can say that your sign is just a simple billboard, not the name of your store. Then, you just add the name of the font size on your business license to the finished signboard.

On the other hand, the Industrial and Commercial Bureau is right. Those advertising signs such as Adidas and Nike are actually suspected of infringing other people's trademark rights and are strictly illegal. But now, under normal circumstances, management is rarely so strict.