1. Vans

Vans is an original extreme sports brand founded by Paul Van Doren on March 16, 1966. The company is located in Southern California, USA. It started with extreme sports, including skateboarding, surfing, BMX, skiing, etc.

With skateboarding as the root, lifestyle, art, music and street fashion culture are injected into Vans aesthetics, forming a unique youth culture symbol and becoming recognized and welcomed by young extreme sports enthusiasts and fashionistas. A global brand!

2. CONVERSE

Converse was born in 1908. Since its establishment, Converse has insisted on the independent design of the brand and does not follow others. Initially only "rubber shoes" were produced, but soon began making tennis and basketball shoes. Converse’s global headquarters officially landed in Boston, USA.

ALL STAR canvas shoes, which combine retro, fashion and environmental protection, are the spiritual symbol of American culture. With their free and unconstrained wearing style, they have become the loyal choice of young people who pursue their own fashion. Real shot.

In the Chinese market, the three most proud classics currently on the market are Chuck Taylor All Star (all-star classic canvas shoes), Jack Purcell (open smile), and Cons (skateboard sneakers). Big series.

3. Onitsuka Tiger

Onitsuka Tiger products reflect the pursuit of comfort and perfection in details from the style, color and shape. The footwear also advocates the rigor and perfection of hand-made products and integrates comfort. The design style is wearable, paying attention to the perfection of details and unique charm, maintaining stability without losing a relaxed sense of fashion.

Restrainedness and inheritance are the cultural context of Onitsuka Tiger. The classic runway LOGO and shoe shape are very plain. Although it may make people feel a lack of passion, it gives people a strong sense of belonging and identity. This unchanging feeling is Zen and calmness, and is the product of thousands of years of Confucian thought and culture. In Japan, owning a pair of "tiger" shoes is the dream of many young people.

4. FILA

FILA is one of the top ten sports brands in the world. It is mainly engaged in the development of elegant sports-related products such as tennis, skiing, golf, yoga, and racing. The bright and bold design style, outstanding elegance and unique product functions make FILA unique in the world's top sports brands and famous all over the world. ?

The brand was founded by the FILA brothers in BIELLA, Italy in 1911 and has a history of more than 100 years. In the 1970s, FILA cooperated with diversification strategies to expand its sportswear business. In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series, ultimately establishing its backbone position as a world-famous sports brand and is considered a representative of art and a model of luxury.

5. New Balance

New Balance, a brand established in 1906 by Mr. William J. Riley in Boston, the marathon city of the United States, is known as the "Presidential Jogging Shoe" in the United States and many countries. ”, “The King of Jogging Shoes”.

Since New Balance was founded in Boston, USA in 1906, it has adhered to the spirit of manufacturing excellent products and continued to make continuous progress in technological materials, product appearance and comfort. The only thing that remains unchanged is that New Balance operates with high standards of ethics, 100 customer satisfaction, and a team spirit in order to become high-tech. “New Balance” encountered a trademark infringement lawsuit in the domestic market.

On April 24, 2015, the Guangzhou Intermediate People’s Court issued a first-instance judgment on this high-profile trademark dispute case.

The court held that New Balance Trading (China) Co., Ltd., an affiliate of the American company New Balance in China, had infringed on others’ trademark exclusive rights by using the registered trademark “New Balance” and must compensate the other party 98 million yuan.