Legal analysis: The transfer of trademark rights refers to the act by which the registered trademark owner transfers the trademark rights arising from the registered trademark to others in accordance with the law. The transferor guarantees that he is the owner of the trademark, explains to whom and what type of trademark licenses were issued before signing the contract, and stipulates the obligations of the trademark owner in the original license contract.

Legal basis: "Trademark Law of the People's Republic of China" Article 42: If a registered trademark is transferred, the transferor and the transferee shall sign a transfer agreement and submit the same request to the Trademark Office Make an application. The transferee shall ensure the quality of the goods using the registered trademark.

When transferring a registered trademark, the trademark registrant shall transfer all similar trademarks registered on the same goods, or identical or similar trademarks registered on similar goods.

For transfers that are likely to cause confusion or have other adverse effects, the Trademark Office will not approve the transfer and will notify the applicant in writing and explain the reasons.

After the transfer of a registered trademark is approved, it will be announced. The assignee shall enjoy the exclusive right to use the trademark from the date of announcement.