How to design a good poster

In poster design, graphics are an indispensable and important part. They are an important language for designers and are presented to people through different techniques. Convey the connotation of the poster in an appropriate form, give full play to its role, stimulate people's perception and logical thinking, leave a lasting memory, and ultimately achieve the goal.

Design features of promotional posters Due to different products, sizes, structures and designs, pop promotional posters can be hung, stacked, pasted, placed next to the aisle or displayed anywhere in the retail store, but regardless of the form, No matter what the skills, pop posters are always saying to the consumer public: This is it! It’s now! Buy it! Pop posters displayed inside and outside shopping malls are for operators to spread information, promote products, pay attention to consumer feelings and channels of demand, and successfully played the role of salesperson, reducing the retail store's additional expenditure on manpower and property. Because pop poster design conforms to the consumption habits of modern consumers, it plays an increasingly important role in modern business: 1. Promote consumer purchasing impulses and increase retail store turnover. 2. Create a good interactive relationship between consumers and retail stores. 3. Launch pop posters suitable for festivals in accordance with the season. 4. Make consumers deeply impressed by the credibility of retail stores. 5. Explain the usage and features of the product on behalf of the store clerk. 6. Quickly and flexibly demonstrate the advantages that other communication media cannot express. 7. Retail stores can produce pop posters for promotional products in a timely manner. 8. Save labor waste and reduce expenses. 9. Inform about new product launches and advertising activities. 10. Attract consumers’ attention to the product. 11. It can create a relaxed atmosphere for consumers to freely choose products. Due to the above functions of pop promotional posters, pop promotional poster design must have the following characteristics: 1. Strong timeliness: it must only change at any time according to the merchant's plan; 2. Beautiful form: able to attract customers' attention enough; 3. Rich Creativity: It really serves the purpose of stimulating consumers' impulse to buy; 4. Low cost: Only low cost will not affect the large number of applications of pop posters.

The characteristics of poster design language are the connection between emotion, simplicity, wonder, beauty and poster design.

Qing includes reason and emotion. As a psychological term, emotion refers to the attitude towards things around you, yourself and your own behavior. It is a special form of human response to objective attributes. It is the subject's psychological response to affirm or deny external stimuli. It is also a response to whether objective things Attitudes and concepts that suit your needs. Reasonable means reasonable. Every poster has its own theme. Graphics, like all forms of expression, should be designed around the theme of the poster. "Reasonable" means that the graphic language in the poster must fundamentally conform to the purpose of the poster. It has a certain degree of rationality and does not simply pursue formal effects. The rationality of the graphic essence can guide people to carry out logical reasoning thinking, which ensures that people have a more in-depth discussion of the poster, thereby effectively improving the memory effect and influence of the poster. The solo exhibition poster designed by the German poster art master Gunter Lamborgh uses the potato image as the most basic element of the design to interpret his emotion of loving the motherland. For people who do not know Germany, it is difficult to understand. The meaning of the work is that only by knowing the special significance of potatoes to the Germans can we understand why he loves potatoes so much.

Professor Holger Matthies, a famous contemporary German visual design master, once said: "A good poster should rely on graphic language to speak rather than rely on textual annotations." The concept of simplicity is by no means “fewer things” and “simplification”. The standard of simplicity cannot be measured by the amount of pen and ink used. The quantity changes but the quality remains unchanged. When the necessary elements that constitute a thing are omitted, the concept will shift. Furthermore, the concept of simplicity is to express the subject effectively and accurately. And use this as the criterion. "Effectively" can be understood as not talking nonsense or doing useless work, while "accurately" should be understood as the degree of accuracy or compliance.

The simple design meets the needs of today’s fast-paced design lifestyle. The designer uses the most economical means to output the maximum amount of information, uses the simplest graphics to contain as much content as possible, and allows the audience to interact in the shortest time. When readers become interested in graphics, three consequences will occur in an instant - first to stimulate, then to convey, and finally to leave an impression. The anti-war poster designed by the Japanese graphic master Shigeo Fukuda only has a cannonball bent into a spiral, which is used to illustrate the people's opposition to the war and those who provoke the war to harm themselves. The combination of yellow and black has a warning meaning.

In modern design, a large number of graphic designs fill our lives. If you want to create works that people remember or receive praise, you must have a strong personality and style and not be the same as others. Personalization is the designer's unique insight into the personality differences of graphic design, which can make the design an expression of infinite transcendence. Design originality is not like scientists inventing a few new chemical elements, it still requires new combinations of old elements. As the saying goes, there are no new things under the sun, only fresh combinations. Follow the artistry and rigor of the design itself, and don’t blindly pursue novelties for the sake of simple visual effects. Even compromising to the superficial, superficial "tackiness" and losing the basic artistic conscience. Unconventional poster design can not only produce an extraordinary sense of freshness and vividness, making the artistic image more interesting and charming, but also attract people's attention and leave a deep impression on people.

It refers to the artistry of graphic expression. A large part of the advantages of graphics come from its aesthetic value. Today, in addition to focusing on the functional realization of graphic information transmission, we also tend to pursue poetic and excellent performance. Whether the visual effect of his graphic works is simple or complicated, traditional or avant-garde, he always uses vivid lines, perfect colors, and appropriate composition to create images that comply with the laws of form and bring emotional satisfaction to the audience. Therefore, when aesthetic connotation is injected into the design, only artistic beauty is the most contagious. Taking "beauty" as the information as the internal driving force of the information, it can transform people's acceptance of information into spiritual enjoyment and dialogue for civilized emotional exchanges. There is no doubt that is an effective communication strategy and transphysical spiritual pathway.

The creative ideas of poster design are ultimately expressed through graphics. Graphics are the external image of creativity. The image builds a beautiful bridge between the information and the audience. The graphic language must be reasonable, but also out of context. Unexpected; it must be perfect, concise and accurate; unique in creativity, novel in concept, strange but not strange; designers must have a deep understanding of this language, strict requirements of graphic language, and vividly convey the information and ideas of the poster through different expression techniques be conveyed. The text should be simple and concise, the colors of the pictures should be coordinated, and the most important thing is that the pattern can accurately express the theme of the poster, making it clear at a glance and not too complicated. The main thing is to do this well in terms of color matching. I don’t know how to create a good poster at the moment

Poster design emphasizes a sense of integrity, and for designers, it is especially necessary to have a sense of control. From the format and font selection of the brochure to the changes in the catalog and layout, from the arrangement of pictures to the setting of colors, from the selection of materials to the novelty of printing technology, it is necessary to make overall considerations and plans, and then rationally mobilize all designs elements, integrating them organically to serve the connotation. Relying on rich industry experience, China Printing Cloud Platform provides a large number of poster printing and poster templates, realizing one-stop service from poster production, poster templates to delivery.

Use various methods to capture and emphasize products or themes Distinctive characteristics in itself, and express them clearly, place these characteristics in the main visual parts of the picture or highlight them. In the poster design, we should focus on highlighting and rendering the characteristics, which are generally characterized by personality. The product image is determined by factors such as its distinctive special capabilities, the manufacturer's corporate logo, and the product's trademark.

The method of highlighting features is also a common expression method in our poster production. It is one of the important methods to highlight the advertising theme and has an expressive value that cannot be ignored.

In poster production, contrast is the most prominent expression technique in artistic beauty that tends to conflict.

It expresses the nature and characteristics of the things depicted in the work in sharp contrast and direct contrast, and from the differences presented in the contrast, it achieves concentrated, concise, and tortuous expressions. Through this method, the performance and characteristics of the product are more clearly emphasized or hinted, giving consumers a profound visual experience.

As a common and effective expression technique, it can be said that all arts benefit from contrastive expression techniques. The use of contrasting techniques not only strengthens the expression of the poster theme, but also makes it full of interest and expands the appeal of the poster. The successful use of contrast can make seemingly ordinary picture processing contain rich meanings, showing the different levels and depths of the poster's theme.

Poster writing format and content

Posters generally consist of three parts: title, body and signature. (1) Title posters have many ways to write titles, which can generally have the following forms: First, it consists of the name of a genre alone. That is, write the word "Poster" in the middle of the first line. Second, the title is directly determined by the content of the activity. Such as "Dance News", "Video News", "Ball News", etc. Third, it can be some descriptive text. For example, "××× shows its splendor again, and the old affairs of ×× temple are brought up again." (2) Text The text of the poster requires the following contents to be written clearly: First, the purpose and significance of the activity. Second, the main items, time, location, etc. of the activity. Third, the specific methods of participation and some necessary precautions. (3) Please sign the name of the organizer and the date of issuance of the poster in the signature. The above format is based on the poster as a whole. In actual use, some content can be reduced or omitted.

Notes on editing this paragraph’s poster writing

The poster must clearly and truly state the location, time and main content of the event. You can use some encouraging words in the article, but do not exaggerate the facts. Poster text should be concise and clear, and the length should be short and concise. The layout of the poster can be artistically processed to attract the audience. It should be relevant to the theme and put forward the content you want to emphasize! The most important point is that the colors should be bright, harmonious and pleasing to the eye! It depends on your subject matter. It’s not okay to ask you to draw red songs, or to find animations for you. Just search online, it shouldn't be difficult. Just find a similar pattern for the poster and make it bigger.

How to design a good poster

How to make a poster and what software to use to make a small sketch. First prepare some reduced drawing paper with the same proportion as the poster frame, usually only 1/8~1/4 in size

This kind of reduced-scale sketch is called a small sketch. Because of its small area, poster designers or specialized layout designers are able to try out multiple layout plans, sometimes as many as 20 or 30 layouts. Different sizes

Use these small sketches to solicit opinions from others, and select a few better ones as further reference

Small sketches mainly express the overall composition effect, while It is not necessary to express all the details of each component of the design sketch.

Select two or three sketches from the small sketches and enlarge them to the original size of the poster, and pay attention to the arrangement and expression of various details in the frame. This kind of pattern is called It is a design sketch

It generally shows the rough effect of titles, illustrations, etc. The text uses straight lines to represent the number of words and paragraphs, and the distance between straight lines represents the size of the words

It should be noted that although the design sketch is an experimental product of advertising production, it is an important stage

After some small sketches are enlarged to the design sketch, the effect will change significantly, and even The balance of the picture is lost

At this time, the enlarged manuscript must be adjusted again, and the proportion, size, position, color, shape, etc. of the various elements of the picture must be rearranged

In addition, these designs The sketch still looks very sloppy, but advertising designers or experienced advertisers can imagine the finished advertisement quite satisfactorily

Designing sketches on the computer is a quick and effective method

Select one from several design sketches as the final plan, and then make the final design

With the development of computer graphics technology, in poster design, computer graphics and text production have gradually Replace manual manuscript production

The most basic size of posters is 30 inches × 20 inches (508 × 762mm), which is equivalent to the size of domestic folio paper. According to this basic standard size, it is opened according to the paper size. Du has developed other standard sizes, such as full, quadruple, and octavo

The commonly used sizes are generous quadruple and folio

In addition, some very large posters Commonly used in wall advertisements and outdoor advertisements at stations, some of which are several meters long

Most posters are made using plate-making printing methods for posting inside and outside public places and stores. DTP technology is highly skilled. You can use it to create exquisite poster advertisements

Of course, there are also some posters for temporary purposes that do not need to be printed and are only completed by hand drawing. Such posters are of POP nature, such as temporary price reductions and prizes. Sales; notification of trade fairs, trade fairs; fashion shows or theatrical performances, etc.

This kind of impromptu hand-painted posters are mainly drawn with gouache paint or markers, sometimes replaced with sticky notes, and mostly with hand-painted artistic calligraphy. Mainly, sometimes with illustrations, and more casual and fast, it is not as rigorous in composition as printed posters

The advantages are: timely dissemination of information, low cost, and easy production

But with the advent of computers With the development of graphics and text production technology, this hand-drawing method has gradually been replaced

Efficient and fast computer-aided graphics and text design, output by large-format color printers are often used to produce large-scale projects with higher requirements and smaller batches. Poster advertisements, such as poster advertisements in windows and light boxes

Software: ProPoster is relatively good, and there is a Chinese version of the orientation on the Internet: the scope of application for making posters Preparation work: looking for material processing: using PhotoShopCorelDRAW and other software! ( Design) Proofing and correction of finished product (posting)