1) The abbreviation of China’s well-known trademark: FTC, the full name is Famous Trademark of China.

2) To determine whether a trademark is a well-known trademark in China, the main criterion is that the trademark enjoys a high reputation in the market and is well known to the relevant public. According to the relevant provisions of the Trademark Law, the following factors should be considered in determining a well-known trademark:

1. The degree of awareness of the trademark by the relevant public

The relevant public includes the category indicated by the trademark Consumers related to goods or services, other operators who produce the aforementioned goods or provide services, as well as sellers and related personnel involved in distribution channels, etc.

For example, the goods or services using a certain trademark belong to the field of computer information technology, and the degree of awareness of the trademark by many people associated with the field of computer information technology is the "relevant public's awareness of the trademark" degree". The fact that many people not related to the field of computer information technology know or do not know the trademark does not affect the trademark being recognized as a well-known trademark. In other words, well-known does not mean that it is recognized by everyone or has a high reputation among all members of the public, but it means that it is well-known among relevant consumers, that is, it does not need to be "widely known".

2. Duration of use of the trademark

The main way for trademark rights holders to utilize and exercise their exclusive rights is to use their trademarks. Regardless of whether a trademark is registered or not, only by using it can its value be reflected in transactions and the intangible property rights of the trademark be transformed into material wealth. For unregistered trademarks, only continuous use can reflect the existence of the trademark, and it is possible to generate distinctiveness through use, thereby creating visibility among the relevant public. Otherwise, the public will have no way of understanding the trademark, let alone becoming famous.

For registered trademark rights holders, the use of trademarks is their obligation. Therefore, it is also very necessary to consider the duration of trademark use as a factor in determining a well-known trademark. According to regulations, relevant materials proving the duration of use of the trademark, including the history and scope of use and registration of the trademark.

3. The duration, extent and geographical scope of any publicity work for the trademark. In today's increasingly fierce market competition, both manufacturers of goods and operators of services have to publicize and promote their own products. Products are the top priority, and publicity efforts are constantly increasing. Especially with the development of communication technology and information network technology, the publicity effect of various publicity media such as television, radio, Internet, newspapers and periodicals is becoming more and more obvious. Many public are interested in Awareness of a certain brand (trademark) comes from various advertising campaigns by manufacturers or operators.

Therefore, by understanding the duration, extent and geographical scope of any publicity work for a trademark, we can know more clearly the degree of public awareness of the trademark in a certain area.

4. Record of the trademark being protected as a well-known trademark

If a trademark has been protected as a well-known trademark in my country, then the owner of the trademark can provide relevant supporting documents , which has a very important reference value for determining whether the trademark is a well-known trademark. If a trademark has been protected as a well-known trademark abroad, the owner of the trademark can also provide various supporting documents that identify the trademark as a well-known trademark. These documents also play an important reference role in identifying well-known trademarks in my country.

5. Other factors that make the trademark famous

This item is a blanket clause to meet the actual needs of the ever-evolving protection of well-known trademarks. According to the provisions of Article 3, Item 5 of the "Provisions on the Recognition and Protection of Well-known Trademarks", other evidence materials proving that the trademark is well-known, including the output, sales volume, sales revenue, profits and taxes, and sales area of ??the main goods using the trademark in the past three years and other related materials.