1, directly complain about Taobao's official rights and interests.
If the other party steals the brand's pictures, trademarks, appearance patents, etc. And infringe the intellectual property rights of the brand, they can complain on Alibaba's intellectual property protection platform. Taobao's attack on this kind of infringement is still very severe. However, this method requires the brand to have a deep understanding of the rules of the e-commerce platform, so that the operation will not affect the credibility of the account.
2. Find a lawyer to safeguard rights and interests.
Lawyers, as professionals, can give us a lot of good suggestions to help brands solve problems in dealing with such trivial things as Taobao infringement. However, it should be noted that it takes some time to find a lawyer to help, and the lawyer's fee may not be low.
3. Cooperate with intellectual property protection/e-commerce price control companies.
Professional intellectual property rights protection companies have rich experience in dealing with the infringement of Taobao shops, with low cost and little risk. Intellectual property rights protection companies generally adopt the mode of combining online complaint and offline court prosecution, which can really delete all infringing products, brand prices and cross-linked links, thus achieving the best effect expected by the brand.
Complain about other people's precautions
First of all, when making a complaint, the parties concerned should keep calm and state the fact that their legitimate rights and interests have been infringed in an orderly and well-founded manner. Don't be too angry and swear, which will lead to the inability to tell the relevant facts clearly.
Secondly, it should be noted that personal feelings should not be used to replace the relevant infringement facts, which will actually not help your complaint. Whether your personal legitimate rights and interests have been infringed by others needs to be explained by relevant facts and evidence, not emotional.
When appealing, appealing and prosecuting, the relevant facts are unclear, the legal relationship is unclear and the evidence is insufficient. However, the parties repeatedly stressed that their feelings were stimulated and hit by this incident because they were "infringed" by others. This behavior is not helpful for the acceptance of this complaint time and the solution of related problems.