Swiss Swatch Group. Longines is a watch brand under the Swiss Swatch Group. Longines uses the flying wing hourglass as its logo and its origins can be traced back to the 1830s. Therefore, Longines is owned by the Swiss Swatch Group. Longines is a well-known watch brand with the flying-wing hourglass as its logo and the earliest trademark in the watch industry. It is a professional watch manufacturer that combines tradition, elegance and sport.