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Huawei Technologies Co., Ltd. applied for the "Petal Translation" trademark. What is the purpose of applying for this trademark?

Huawei affiliated companies have applied for trademarks such as "Petal", "Petal Search" and so on

Tianyancha App shows that Huawei Technologies Co., Ltd. has recently added trademarks such as "Petal", "Petal Search" and "Petal Map" Application information, the application date is January 6, 2021, and the international classification includes scientific instruments; education and entertainment; advertising and sales; transportation and storage, etc. The trademark status is displayed as "Trademark application pending".

It is understood that Petal Search is an application-based search engine that allows users to search for and install the application on devices that do not come with the Google Play Store. It also allows users to perform regular Search, such as news, pictures, videos, etc. The Petal Maps application provides map and navigation tools, supports map display in multiple languages, and provides positioning services for users in more than 140 countries and regions.

Huawei’s app market is already one of the top three app markets in the world. However, in overseas markets, Huawei cannot use Google GMS mobile services, so it has to develop its own HMS. HMS has 700 million users worldwide, and overseas sales have begun to increase since May this year. From January 2020 to August 2020, the cumulative application distribution volume reached 261 billion times, making it the third largest mobile ecosystem in the world after iOS and GMS.

In the fourth quarter of last year, with the global release of Huawei's Mate40 series, Huawei's search engine Petal Search (Petal Search) and map application Petal Maps (Petal Maps) were officially launched overseas. The former supports a variety of search methods. The latter can be operated remotely through the Mate40 series, bringing consumers a more convenient, richer and smarter mobile application experience.

Recently, Huawei Technologies Co., Ltd. has added trademark application information such as "Petal Search", "Petal Map" and "Petal". The application date is January 6, 2021. The international classification includes scientific instruments, education and entertainment, and advertising sales. , transportation and storage, etc. The trademark status is displayed as "Trademark application pending".

Huawei is nicknamed "Chrysanthemum Factory" by technology enthusiasts because its logo resembles a blooming chrysanthemum, and its fans are also called "Hua (Hua) Fans". Huawei itself has also applied for the trademark "Juchang" with the Trademark Office. It can be seen that it likes this name very much, so it is not surprising that it named its application "Petals".