As we all know, trademark, as a basic function, is the source of distinguishing goods or services, and it is also the basic identification function of trademarks. In modern society, the role of trademark recognition is particularly important. At present, the economy is prosperous, there are many kinds of goods, and the market is full of many identical or similar goods or services. These goods or services come from different manufacturers and operators, and the production conditions, production technology, product or service quality and management level of each manufacturer are uneven, and the prices will be different. If enterprises want to attract consumers' attention in the fierce market competition, so that they can choose their own products and win over most consumers to the greatest extent, they must use eye-catching trademarks on their products to make them more easily recognized by consumers. From the perspective of consumers, it is also the key to protect their rights and interests to be able to buy the goods they want with the trademarks they know.
Registered trademark:
According to the data of official website China Trademark Network of Trademark Office, the total number of trademark applications in China in 20 13 years was about 2 million, while the actual number of registered trademarks was about 780,000, with a success rate of only about 39%. Although the Trademark Office official website; China Trademark Network; The trademark inquiry system has been made public, but there is still a blind search period of 4-5 months. At the same time, trademarks have certain similarities, so registered trademarks are risky.
Trademark transfer:
The risk is small. The transferred trademark itself is a registered trademark that has been approved by the Trademark Office and has been recognized by the Trademark Office, so there is no possibility that the Trademark Office will reject the trademark approximately. To transfer a trademark, the transferor and the transferee only need to file with the Trademark Office through an agency, and the transferee can get the trademark registration certificate and own the trademark.
It can be seen that trademark transfer greatly improves the success rate, reduces the risk to a small extent, and enables enterprises to quickly enter the branding process. If there is no trademark, consumers will be confused, mistaken or even deceived, which will harm the interests of both manufacturers and consumers.
By the way, let me see the comparison between the registration time and the transfer time.
Registered trademark: 1 year (trademark examination efficiency table)
China Trademark Office has not stipulated the time for trademark registration. The efficiency of trademark registration is directly related to the number of trademark applications in China, which is generally 1 year.
Trademark transfer: about 6- 10 months.
It can be seen that trademark transfer can save time and cost (increase by 2 times). In this society where time is money and time is business opportunity, enterprises have time advantage in buying trademarks.
In contrast, transferring a trademark is much more convenient and faster than registering a trademark. This is also the reason why most people choose to buy trademarks directly instead of registering them. Registered trademarks are actually at risk. For specific information about trademarks, directly ask the customer service of Zhejiang Bajie Intellectual Property Trademark Agency Co., Ltd. We will always be at your service.