The famous Chinese time-honored brand "Quanjude" was founded in 1864 (the third year of Tongzhi in the Qing Dynasty), which means "whole but not missing, gathered but not separated, benevolence and virtue supreme". Over the past 140 years and after several major historical changes, "Quanjude" has achieved considerable development. In 1993, Beijing Quanjude Roast Duck Group Company was established in China, laying a solid foundation for Quanjude's great development during the reform and opening up period.
In 1997, China Beijing Quanjude Roast Duck Group Company was transformed into China Beijing Quanjude Group Co., Ltd. according to the modern enterprise system. Since its establishment more than ten years ago, Quanjude Group has leveraged its time-honored brand advantages and established a detailed brand development strategy in the development process: actively registering trademarks, improving franchising, focusing on brand cooperation, and strengthening internal management. Now it has more than 50 member companies, with annual It is a catering group with a turnover of more than 900 million yuan, selling more than 3 million roast ducks, receiving more than 5 million guests, and a brand value of 10.634 billion yuan.
In November 2003, Quanjude and Huatian Catering Group joined forces to establish Jude Huatian Holdings Co., Ltd.; in April 2004, Quanjude Group, Capital Tourism Group and New Yansha Group achieved strategic reorganization . In early 2005, China Quanjude (Group) Co., Ltd. was established on the basis of Beijing Quanjude Roast Duck Co., Ltd., marking that Quanjude is no longer just a roast duck brand, but also owns excellent time-honored brands such as Fengzeyuan, Fangshan, and Sichuan Restaurant. Quanjude, the capital catering joint fleet of catering brand enterprises, has entered a new stage of development. Give full play to the advantages of time-honored brands and actively register trademarks.
Qianmen Quanjude Roast Duck Restaurant is the first joint-stock company to win the title of "National Premium Restaurant". The company has also designated Qianmen as the first pilot enterprise to undergo ISO9002 quality system certification. Through hard work, they completed the preparation of the "Quality Manual", "Procedure Documents", "Work Instructions", "Service Specifications" and "Quality Records", and established a standard quality management system. Through in-depth and detailed education on standard implementation, the employees of the company unified their thinking, changed their concepts, established quality awareness, overcame difficulties, standardized operating procedures, passed the assessment and certification with their unique management concepts, and obtained the ISO9002 quality system certification certificate, making the time-honored catering brand Management is in line with international quality standards.
Through the ISO9002 quality certification and the compliance and implementation of the "National Premium Restaurant", the quality thinking and quality awareness of the company and employees have been significantly improved, and problems existing in actual operations have been corrected, in order to improve the overall quality management level. Serve as a demonstration and leader. At the same time, the company also revised and issued the "Quanjude Restaurant Service Standards" to enrich the service content, standardize the operating procedures, and refine the job service responsibilities. Market-oriented, we will continue to implement the "secret customer system" and improve corporate management from multiple perspectives.