Brand name: Fendi

In p>1925, Adele and Edoardo Fendi founded the brand in Rome. Fendi brand is famous for its elegance, technology, innovation and style. In 1965, he began to cooperate with Karl Lagerfeld. In 1992, Silvia Venturini Fendi served as Karl Lagerfeld's assistant in creative guidance.

in p>2, LVMH group acquired FENDI and became the largest shareholder of FENDI in 21. In 219, Silvia Venturini Fendi became the creative director of Fendi. Fendi's image today is equated with high quality, classics, experimentation and creativity.

Extended information:

FENDI's most well-known "double F" logo was written by Karl Largerfeld, a "Galeries Lafayette", which often appeared inadvertently on FENDI's clothes, buttons of accessories and other details, and later even became a pattern on fabrics.

the concept of "FUN FUR" was defined, which became the inspiration of FENDI double F LOGO, and the double f logo became a world-famous trademark in the future.

in p>213, when the brand was born for 88 years, the Logo of FENDI was redesigned and improved, and the word "ROMA" was added as a symbol representing the treasures of Rome, explaining the true soul of the brand.

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