Beijing Jiutouniao was originally located on Gaoliangqiao Xiejie Street outside Xizhimen, Haidian District. The first Jiutouniao restaurant in Beijing established in accordance with the modern enterprise management system is located opposite the Friendship Hotel in Haidian District, with an area of ??only about 400 square meters. This restaurant, which is equivalent to the size of Jiutou Niao Cui Micro Store today, did not do very well in the early days of its opening due to advertising and unsatisfactory location. However, it gradually gained popularity in front of Jiutou Niao’s unique Hubei taste delicacies. After a few months, business gradually improved, and even attracted many foreign guests from the Friendship Hotel to come to Jiutouniao to taste the delicacies of Hubei, China. Among China’s eight famous cuisines, there is no Hubei cuisine. However, the unique taste of Chudi and the simple Hubei folk customs have attracted the preference of many Beijing residents. In the past, no one had the opportunity to taste Hubei cuisine. The arrival of Nine-headed Birds In fact, it became the pioneer of Hubei cuisine in the capital, becoming the originator of Hubei cuisine in Beijing and synonymous with Hubei cuisine.

In 1997, Ms. Zhou Hong participated in the operation and management of Jiutouniao Restaurant, laying the management foundation for the rise of Jiutouniao Restaurant again. In the summer of 1997, Jiutouniao Hangqiao store opened. Mr. Jia Jindao, who was the general manager of Beijing Qinchiwang Liquor Co., Ltd. at the time, was invited by Ms. Zhou Hong to participate in the approval of the company names: "Beijing Aerospace Nine-Headed Bird Restaurant" and "Beijing Cuiwei Nine-Headed Bird Restaurant".

At the end of 1997 and the beginning of 1998, the Jiutouniao Restaurant run by Ms. Zhou Hong obtained the ownership of the trademark. Nine-Headed Bird Restaurant officially began its take-off process.

Jiutouniao has opened more than 10 branches one after another, but the Jiutouniao Hangqiao store is the most important one among all Jiutouniao stores. It is not as good as the later Jiutouniao. The Bird Carrier Store Asian Games Village store is huge, but it is the branch with the highest turnover of Nine Heads Bird. In the ten years of Nine Heads Bird’s history, it has always been the benchmark for Nine Heads Bird’s growth and has been a witness to Nine Heads Bird’s ups and downs. People and turning points.

The Hangtian Bridge store is located at the southwest corner of the Hangtian Bridge on West Third Ring Road Middle Road in Haidian, opposite Beijing Huarong Building. It was only 300 square meters when it opened. Later, after the business became booming, it merged with the hot pot restaurant next door and renovated the business area. It has reached 800 square meters, and the dining seats have been expanded to 500. However, customers from all over Beijing who come to taste Hubei still queue up outside the store. Jiutouniao’s cheap and high-quality delicacies have moved the people of Beijing and their lives in Beijing. I am a Hubei native. I believe that the old customers of Nine-Headed Bird still have such a memory. Nine-Headed Bird is the Hangtianqiao, and the Hangtianqiao store is the representative of Nine-Headed Bird. In 1999, Hangtianqiao was demolished and the new Hangtianqiao store had a business area of ??more than 1,000 square meters. It had a good reputation and the Hangtianqiao store continued its previous popularity. Such prosperity led to the popularity of the Hangtianqiao street. The development and prosperity of the catering market.

From 1995 to 1998, Jiutouniao opened several other branches, such as Jiutouniao Zhongguancun store and Jiutouniao Cui Micro Store. At this time, Jiutouniao still operated a single store. , the dishes and snacks are not completely unified, and the management is relatively scattered. In order to expand the scale, unified management and standardized chain development are imperative. With the completion of the renovation of the space bridge, the Nine-Headed Bird Hotel Management Company came into being. The birth of the company marked that the Nine-Headed Bird Restaurant has entered a new period of historical development.

In 1999, Beijing Jiutouniao Hotel Management Co., Ltd. was officially established. Since then, Jiutouniao has formed a business structure of headquarters and branches. The headquarters has established multiple functional departments and continuously rationalizes branch stores in accordance with unified management requirements. The company has a number of directly operated chain stores under its jurisdiction. The headquarters implements direct business supervision and centralized, unified and standardized management of the branches to ensure the efficient and good operation of each branch. The establishment of the company marks a new step in the unification and chain expansion of the Jiutouniao brand.