Trademark introduction: In today's market competition, brand embodies the quality, reputation and image of an enterprise, as well as the economic strength and competitiveness of a country. Creating and developing brands is an effective means for enterprises to maintain strong vitality. It is also an important guarantee for the country to control global resources and promote sustainable development.
(1) Brand is an important symbol reflecting economic strength. For an enterprise, a brand is a vivid and concentrated display of its business philosophy, business reputation and corporate image that is different from other enterprises and formed through long-term painstaking efforts using its own registered trademark as a development carrier.
(2) Brand is an important means to improve competitiveness. In recent years, the global economic buyer's market has initially emerged, competition has become increasingly fierce, and the market has shifted from product consumption to brand consumption. In an increasingly diversified, personalized, segmented and complex buyer's market, it is increasingly difficult for companies to obtain competitive advantages by relying on general competition methods, and the growth space obtained by relying on OEM production is getting smaller and smaller. At the same time, as a resource, brand not only has great value in itself, but also can control more resources through effective operation.
(3) Brand is an important way to promote industrial development. Industrial development is essentially the elimination of outdated industries, the transformation of traditional industries and the emergence of emerging industries. Without independent brands, it is difficult to establish an emerging industrial system. Even if it is established, the foundation will not be solid. Only by cultivating and owning core technologies can the industry have the source of sustainable development; only by creating and expanding independent brands can the industry have ever-increasing competitiveness; only by organically combining core technologies and independent brands can the economy achieve sustained, rapid, coordinated and healthy development reliable guarantee. At present, the pace of optimization and upgrading of the global industrial structure is getting faster and faster, and the trend of relying on brands to promote industrial development and cultivate new growth points is becoming more and more obvious.
(4) Brand is an important guarantee for high profits. At present, brands, especially well-known brands, are an important guarantee for winning the market and obtaining high profits.
The popularity of a trademark directly affects the economic benefits of its goods or services. From the perspective of protecting enterprises and the economy, government departments and industrial and commercial administration departments at all levels will inevitably increase the number of well-known trademarks. Strengthen the protection, and at the same time increase legislative and judicial protective measures. To ensure the market development of a well-known trademark.