The reasons why an application for trademark registration is rejected or partially rejected by the Trademark Office mainly include absolute reasons such as the trademark having adverse social impact, lack of distinctiveness, and the similarity between the trademark and a previously applied or registered trademark for similar goods or services. Relative grounds for trademarks. Among them, the relative reasons for rejection due to prior trademarks are the most common. However, just because a trademark application is rejected by the Trademark Office does not mean that the trademark must be sentenced to death. According to the provisions of the Trademark Law, if the applicant is dissatisfied with the rejection decision, he or she may submit a rejection review application to the Trademark Review and Adjudication Board within 15 days after receiving the "Notice of Rejection". Different from the trademark application stage, the applicant can fully assert his reasons and submit relevant evidence during the review stage. In practice, many trademarks that are initially rejected by the Trademark Office are eventually registered through the review process. There is a possibility of success in the rejection review, because the trademark rejection is made by the Trademark Office, but the trademark rejection application is submitted to the Trademark Review and Adjudication Board. The review standards of the Trademark Office and the Trademark Review and Adjudication Board are different, as shown in: 1. The review by the Trademark Office is completely Based on the materials submitted, the actual use of the trademark will not be considered; if the reasons for rejecting the review involve the actual use of the trademark, the Trademark Review and Adjudication Board will consider it. 2. The Trademark Office and the Trademark Review and Adjudication Board have slightly different standards for judging whether trademarks are similar: the Trademark Office basically reviews according to examination standards, while the Trademark Review and Adjudication Board considers more comprehensive aspects. 3. Trademark examination is highly subjective, and different examiners may obtain completely different results. Based on the subjectivity of trademark examination, there is a chance of passing the trademark rejection review. Of course, the above is general and will vary from case to case. However, there is one point of view that is definitely wrong, that is, if a trademark is rejected, you cannot apply for it, or there is no chance of success if you file a reexamination. Of course, if the reason for the rejection of the trademark is that there is an earlier identical trademark, or the Chinese and English parts are exactly the same as the earlier trademark, then it is useless to file for reexamination. Therefore, it cannot be generally said that a reexamination that is rejected will definitely pass or a reexamination that is rejected will have no chance of passing.