What happened to Li Ziqi? What is said on the Internet that Li Ziqi (Li Jiajia) was tricked by capital is actually because Li Ziqi made a stupid mistake. To put it simply, Hangzhou Weinian Brand Management Co., Ltd. made Li Jiajia (or the brand Li Ziqi) popular through capital operations, and then Hangzhou Weinian and Li Jiajia *** both registered Sichuan Ziqi Cultural Communication, and the video they shot belongs to Owned by Sichuan Ziqi Culture Communication, Li Jiajia holds 49% of the shares (without control), and Hangzhou Weinian holds 51% of the shares (with control). Then Sichuan Ziqi Cultural Communication registered Li Ziqi and related brands. Then Sichuan Ziqi Cultural Communication authorized the brand to Hangzhou Weinian for use (it is unknown whether there is an agreed brand usage fee here). Hangzhou Weinian made money through this brand, but Li Jiajia did not have any shares in Hangzhou Weinian, so in the end Li Jiajia was reduced to working for Hangzhou Weinian for free.
To put it simply, a company called Wei Nian funded and Li Ziqi set up a company called Ziqi to make videos. The investor held 51% of the shares and also had decision-making control. . The following is the operation. Ziqi Company transferred the registered Li Ziqi brand, Li Ziqi brand authorized products, etc. to Weinian. It may have charged a small transfer fee. Li Ziqi had no decision-making power and could only let it go. After Li Ziqi became famous, Li Ziqi's products became popular, such as Li Ziqi snail noodles, but all the money earned from these products was Wei Nian's, with a net profit of hundreds of millions a year. As for Li Ziqi, she just shoots videos and plays them on various platforms. For example, if each video has tens of millions of views, she can earn hundreds of thousands, but these hundreds of thousands still belong to Ziqi's company. After deducting the costs, she still has to share the accounts. You can get 49% of the profit, who can bear it?
To put it bluntly, it is a question of profit distribution. We agreed to conquer the world together, but the world was conquered, but I didn’t have a share in the world.
In 2017, Li Ziqi established Sichuan Ziqi Culture with a company in Hangzhou. Li Ziqi holds 49% of the shares and a company in Hangzhou holds 51%. Li Ziqi is responsible for content production and a company in Hangzhou is responsible for commercial operations. .
Later, Li Ziqi became popular, and Li Ziqi became a super IP, but most of the monetization business of this super IP (snail noodles, Tmall stores, etc.) did not belong to them. The Ziqi Culture Company was established in a company in Hangzhou. Here comes the most critical point? As the biggest contributor to this super IP, he actually does not have any shares in a company in Hangzhou, which means that the money realized has nothing to do with Li Ziqi himself! A company in Hangzhou did this very well.
Not to mention this, a company in Hangzhou also raised 6 rounds of external financing in the name of Li Ziqi IP. The scale is getting bigger and bigger, but Li Ziqi himself did not get a share of the pie.
We promised to conquer the world together and enjoy the prosperity of the world together, but you kicked me out. That’s why Li Ziqi said that capital is really a good means?
When we watch movies and TV shows, we will definitely see some words at the beginning, such as producer, director, producer, screenwriter, starring, etc. Why should he To write this thing? This is actually the composition of movies and TV series. For them, it is a business. In the business, there are various roles, bosses, actors, directors, and screenwriters.
There is only one actor in Li Ziqi's TV series, and everyone else is behind the scenes, so everyone only knows this one actor. This TV series and the actor become one. The whole TV series is this actor, and this actor is also the only actor in the TV series. The protagonist, without this actor, this TV series will be gone, it will become zero, it is just such a relationship.
Nowadays, actors are not satisfied with their remuneration because the money is unevenly distributed. The actors feel that they have reached a level where they cannot live without me. As an investor, they feel that they have put in too much effort and the rewards should account for the majority. Both parties will Deadlocked.
If the company is tied to one person, and this person is not the boss, then basically no one will do this in this business, because in the end the result will be a tragedy. In real life If a company's business is completed by one person, then don't do this business.
When choosing suppliers, you should also choose three suppliers at the same time. If you don’t choose another supplier, you should also have backup when choosing employees. If there is a problem, someone will immediately take care of it. All units have backup when hiring people. Yes, management or technology must prepare you for someone to succeed you. The shortcoming of capital is that they underestimate Li Ziqi and think that he can manipulate others and control others. In fact, everyone takes one step at a time. , before you have no ability, you are like a little bird, but once your wings are hardened, it is another matter to have the ability to challenge others.
Training multiple salespeople at the same time is the most fatal solution. The problem we are facing now is probably a deadlock. This problem cannot be solved. There may be a way to solve it, but rich people will not go there. Lower your head, as managers of the company, if their status changes from boss to working for employees, they will not be able to carry out their work in the future.
It is not just a question of money. In addition to interests, there is also a question of the right to speak. In the past, the director commanded the actors, but now the actors command the director. The actor wants to change your script, and this is what happens next. Son, there is no way to cooperate, and it is very difficult to reunite after breaking up. The end result is that both sides will be destroyed, and it will end in tragedy. This cannot be avoided.
Suppose you are a moderately famous internet star with many fans, but after a certain level your fame stops because you don’t know how to manage it. At this time, a boss comes to invest in you. You are responsible for your own part, and the boss is responsible for the management. The income from the products sold is 51 vs. 49 points. The two parties hit it off immediately. Then you become more and more famous, and the income of both parties increases significantly. When this number becomes larger to a certain extent, day to night, money and silk will move people's hearts. After a period of time, you find that your income has decreased, and then you go to your boss. Of course, the boss will have something to convince you. After a few times, of course you will become more and more suspicious: sales volume has not decreased much, but income has decreased a lot. I asked professionals to consult and investigate: Only then did I know that the boss transferred product A, which was originally purchased through you, to another place to buy product B (the two products are the same, but you own product A, and product B is with you) It doesn’t matter half a dime). What do you do in this situation? Of course, it was a one-and-done deal: terminate the contract, or wait until the contract expires (being passive and slow in working during the expiration period). After the contract was terminated, he issued a statement stating that he had nothing to do with xx. Then you continue to be your little star. Although the income is much less, it is still very good. However, the boss of another company (which produces product B) will only slowly perish in the end.