One of the top ten automobile companies in the world, founded in 1926, was founded by karl benz and gottlieb daimler. Its predecessor was Mercedes-Benz Automobile Factory and Daimler Automobile Factory, which was established in 1886. 1926 after the merger of the two factories, it was called Daimler-Benz Automobile Company. Now, Mercedes-Benz is not only famous for its high-quality and high-performance luxury cars, but also the most famous bus and heavy truck manufacturer in the world.
It is the oldest manufacturer in the world and a manufacturer with consistent management style.
1894, Mercedes-Benz produced the world's first gasoline-powered bus and Daimler produced the first gasoline truck 1896. After World War I, Ford cars flooded the market. In order to survive, 1926, the two companies merged into Daimler-Benz, and the product was named Mercedes-Benz.
Starting from 1926, the company does not pursue the expansion of automobile production, but only pursues the production of high-quality and high-performance high-end automobile products. Among the top ten automobile companies in the world, Mercedes-Benz has the smallest output, less than 6,543,800+vehicles, but its profit and sales volume rank in the top five. Mercedes-Benz's lowest car 15000 is more than US$, luxury car 100 is more than US$, and mid-level car is about US$ 40,000. In the Hong Kong market, the price of a Mercedes-Benz 500SL is as high as HK$ 65,438 +0.65 million.
Mercedes-Benz has all kinds of trucks, special vehicles and buses. The basic types of trucks are 1 10. Mercedes-Benz is also the largest manufacturer of heavy vehicles in the world. Its all-wheel drive 3850AS truck has a maximum power of 368KW and a traction capacity of 220 tons. 1984 Mercedes-Benz introduced 6.5 tons to1ton of new trucks, all of which were empty.
In 1990s, the weakness of low production efficiency and high price of Mercedes-Benz became increasingly obvious. In addition, the United States, the largest overseas market of Mercedes-Benz, believes that Mercedes-Benz style is too orthodox and conservative to attract fashion people. In order to reshape the image, 1995 launched the Mercedes-Benz E-series, which is the boldest change of Mercedes-Benz, and reflects the consistent style of being brave in innovation and maintaining tradition. At the same time, Mercedes-Benz reduced the procurement cost of spare parts, shortened the development cycle of new models, effectively reduced product costs, and maintained the company's position as the first in Germany and the fourth in the world.
Mercedes-Benz has 6 subsidiaries in China, 23 subsidiaries abroad, and liaison offices, sales points and assembly plants all over the world. In 1980s, Mercedes-Benz cooperated with China North Industries Company to transfer the production technology of Mercedes-Benz heavy-duty vehicles to China. Now, the northern industry has been put into mass production.
Headquartered in Stuttgart, Germany, Mercedes-Benz has 65,438+085,000 employees. The annual output of automobiles is 600,000. There are four new car products: Mercedes-Benz W 124, mercedes benz R 129 and Mercedes-Benz W 126. Among them, W 126 series 560SEC and R 129 series 500SL are very popular ultra-luxury cars.
1998 merged with American Chrysler Company to become Daimler-Chrysler Company.
Automobile knowledge: C-class cars (mid-range cars, sports cars); E-class cars (luxury cars and sports cars); S class (luxury cars and sports cars); G car (off-road vehicle)
The history of BMW
The history of BMW began at 19 16. The company was originally an aircraft engine manufacturer. 19 17 is a limited liability company. 19 18 was renamed as Bavarian Engine Manufacturing Co., Ltd. and listed. It's short for BMW BayerischeMotorenWerke.
At the beginning, the company mainly engaged in the research and development and production of aircraft engines. BMW's blue and white logo symbolizes the rotating propeller, which is a portrayal of the company's early history. 1923, the first BMW motorcycle came out. Five years later, on 1928, BMW acquired Eisenach Automobile Factory and began to produce cars. Since then, BMW has introduced many masterpieces in the history of automobile manufacturing to the market. These products have aroused strong feelings and people's desires, and created BMW's excellent reputation as an automobile manufacturer.
Products and brands of BMW Group: BMW, MINI and Rolls-Royce. At present, BMW Group has 22 production and assembly plants in 14 countries around the world. The five BMW factories are located in Germany, the United States and South Africa. Oxford 1 Mini Factory, UK; In addition, BMW Group has set up a Rolls-Royce headquarters in Goodwood, England, and built a brand-new manufacturing plant. The BMW Group has four parts factories and three engine factories, which are located in Germany, Austria and Britain. The fourth engine factory (TRITECMotorLtda) is located in Brazil, which is a joint venture between BMW Group and DaimlerChrysler. The BMW Group also has eight BMW car assembly plants in Mexico, Thailand, Egypt, Indonesia, Malaysia, the Philippines, Russia and Vietnam. Most of them are operated by BMW Group in cooperation with partners outside the Group.
65438-0994 BMW Group set up representative office in China.
Production base:
Berlin branch
Ding rice noodles restaurant
Aina He Sen branch
British ham restaurant branch
Manchester branch
Munich branch
oxford
Reganbao branch
South Africa ruoshilin branch
Usa Ford Patan branch
Stail branch of Austria
Svenden British branch
TRITECMotorLtda, Curitiba, Brazil
(Joint venture with DaimlerChrysler)
Wei ke duo si fu branch
Assembly plant:
Hanoi assembly plant
Jakarta assembly plant, Indonesia
Russia Galinger assembly plant
Cairo assembly plant, Egypt
Kuala Lumpur assembly plant, Malaysia
Manila assembly plant, Philippines
R& center d:
Research and Innovation Center (FIZ),
Munich
Bmw technology center,
Munich
Bmw information technology center,
Munich
Designworks design center,
American New Brick Park
Bmw engine center,
Stail Austria
Thailand Luo Yong assembly plant
Tuluca assembly plant.
For a long time, BMW Group has proved its strength in sports events, won numerous championships and set many new records. As early as 19 19, the plane with BMW engine won the first world record for BMW with a flying height of 9760 meters. 1937, BMW set a new motorcycle speed record at a speed of 279.5km/h and kept it for 14 years. 1940, in the famous Italian "Milemilia &;; Quot In the competition, the legendary BMW328 won the championship at all levels. From 1973 to 1979, BMW won the European Touring Car Championship six times. 1983 BMW won the Formula One championship.
BMW's sports glory continues to this day: 1999, BMW won the first place in the 24 Hours of Le Mans. In 2000, BMW successfully returned to Formula One, and in the third year, BMW Williams became the second strongest team in Formula One. BMW-Williams, with Ralph Schumacher and Juan Pablo Montoya, followed Ferrari. BMW Williams won the performance reliability score, and no other team has driven so many laps. BMW V 10 engine broke all records with world-class performance data-19050 rpm, 900 German horsepower.
German BMW automobile company. "BMW" was once translated as Bayil. Because BMW started by producing aero-engines, the blue in the trademark is the sky and the white is the propeller, which is the first major feature of the "BMW" trademark; The second feature of BMW is that two metal square air intakes are located in the middle of the radiator (nose) of the car. The full name of BMW is "Bavarian Automobile AG&; Short for quot. "BMW" adopts the pattern of inner and outer double circles, and the trademark of BMW is marked above the double circles. The whole trademark, like blue sky, white clouds and constantly running propellers, symbolizes the long history of BMW. It not only symbolizes the company's leading position in aero-engine technology in the past, but also symbolizes the company's consistent purpose and goal: to meet customers' greatest wishes with the latest science and technology and the most advanced concepts in the vast time space, which embodies the company's vigorous spirit and ever-changing new look.
The full name of BMW is Bavarianmotoren-work, and the English name is BavarianMotorWorks. It was registered in March 19 16 by a company producing aircraft engines. The company's first successful product was an inline six-cylinder engine designed by MaxFitz, which was assembled on German fighter planes during World War I. German ace pilots Ernst Stuet and RedDukeFredvonLichtFinn attributed their success to BMW's engine to a great extent. (BMW's earliest aircraft engine factory) 19 18 1. After World War I, Germany became a defeated country, and their planes were listed as "weapons of war" by the Treaty of Versailles, and production was prohibited. So the company carried out a series of restructuring and bought the manufacturing right of Sciglio taxi factory. But later, people found that Helius's motorcycle was useless, which almost brought down BMW. 1922, BMW independently developed the first motorcycle engine. Although it was not adopted, it set an important direction for the car factory. Later, the 500ml two-cylinder motorcycle engine designed by MaxFitz was remanufactured in Victoria-Workeworkshop in Nuremberg and assembled on the revolutionary R-32 motorcycle. Its power is transmitted to the rear wheels through the transmission shaft instead of the chain. R-32 is a classic. 1924, BMW put the R-32 into the market competition and soon succeeded. (Xidi 3 15) BMW wanted to build its own car and didn't want to challenge the big Daimler Benz at that time, so it decided to try some small cars. At that time, a factory named Axeley Transportation Industry owned a car brand named Waterburg, which was later renamed Sidi. At that time, the sales of cars in the west were not good, so I applied to Austin Automobile Factory in England for the right to make Model7 cars in Germany. 1927 was officially put into production and renamed as 3 15 Dai (DA stands for german version). This German-English hybrid, which is popular with German customers, makes the car factory full of vitality. In the eyes of BMW shareholders, the merger of Essenlie and BMW is the best opportunity to enhance the brand, and finally the two companies merged with 1928. 1929 In July, BMW launched its first car, 3 15, which was renamed Sidi 3 15 at the beginning of the year. But experts disagree that Xidi 3 15 is BMW's first car. In any case, BMW 3 15 has been produced until the end of 1932, which lasted nearly 6 years. Dixie is a very basic means of transportation, but it allows BMW to enter the four-wheel world. It doesn't look like a racing car at all. However, Dixie's owner couldn't wait to start a test drive on the track. Surprisingly, Dixie Motor was successful in the 1929 Alpine Rally. Bmw 3 15 1932 in March, the 320 modified from 3 15 was born. It is equipped with a 782 ml engine. The new car began to have its own personality and direction, and the power increased from 1 1 to 15kW. 1933, at the auto show in Berlin, Germany, BMW showed their latest model 303, which evolved from model 320. It is equipped with a high-performance two-door four-seat car, six parallel cylinders and double carburetors. Cylinder volume 1, 173 ml, power 22 kW. The front cover occupies half of the car body, the ventilation partitions on both sides are the same design, and there is a middle line in the middle, so the car is empty enough. After the 303 model was expanded to 3 15 model, 3 19 model, 320 model and 32 1 model, BMW's creative sources were endless. In addition, BMW seems to have a soft spot for sports cars. 1935, BMW's first sports car 3 15- 1 came out, which was an improved version of 3 15. The six-cylinder engine is equipped with three Solix carburetors, the power is increased to 29kW, and the top speed reaches130 km/h/h. This car is also known for its low fuel consumption, safety and easy operation. Its elegant design highlights BMW's strict requirements for performance. The 35- 1 two-seater car was produced by 1935 and 1936. Only 242 cars were produced, but it set a sample for the later successful BMW car. 1936,319, the appearance is the same as that of the old model, the cylinder volume is increased to191ml, the power is increased to 40kW, the top speed is 140km/h, and the compression ratio is 5.6:/. At this time, BMW also began to set foot in the RV market. Today, it is collectively called sedan and four-door RV, which is the beautiful 326 car. Its classic body design makes it a striking highlight at the 1936 Berlin Auto Show. Attracting Mercedes-Benz customers for upper-middle class families also means that BMW is moving towards the high-end market. This is the most successful BMW car in the 1930s. From 1936 to 194 1 year, * * * sold 16000 vehicles. These 326 car buyers are equipped with hydraulic brakes, torsion bar rear suspension system, newly designed independent front suspension system and solid body to replace the previous BMW chassis. It has convertible and hardtop models with a top speed of112 km/h. In the same year, the design of BMW's 4-cylinder engine was changed to 6-cylinder engine, and the 309 model with 4-cylinder engine was discontinued at the same time. Model 326 soon became the main force of BMW6-cylinder sedan, among which model 320 (1937- 1938) and model 32 1 series (1939-1) did not sell well. Just like BMW's success in family and luxury cars, it has developed a classic model, which will soon become the greatest model in the 1930s. 1936, BMW's 328 model had a great impact on the sports car industry. It has improved the design of 3 15- 1 sports car, equipped with a BMW 2-liter engine and a high-performance aluminum cylinder head, and optionally equipped with a special gearbox for racing cars and quick-release wheels. The top speed of Model 328 is close to150km. The lightweight tubular chassis makes the suspension system relatively soft, but it is extremely comfortable to operate. In the remaining years of the 1930s, BMW 328 became the iconic product of sports car design. In the years after the war, it became a classic and was eagerly collected by collectors and classic car racers. For many BMW enthusiasts, it is still the highest point in the company's history! The elegant design of the 328 sports car in the 24 Hours of Le Mans was the characteristic of a series of cars in the late 1930s. The 327 is one of the most beautiful models of all BMW cars and an early version of the 326 coupe. Because the company decided to launch the 328 two-seater car first, the 327 was postponed to 1937. It's a high-performance car, a 2-liter engine and a 328 sports car. By the end of 1930s, BMW represented the pinnacle of rich and pure Nazi German lifestyle. In addition to optional engines, the 327 also offers the possibility of choosing professional handmade products. If you like, you can choose a wooden body in a coupe or convertible. BMW's series of cars can meet the needs of almost every grade, provided that you have enough money. However, just as BMW keeps introducing its beautifully designed and powerful cars, the great energy of German industry is used to make war tools. Germany plans to arm itself better than potential enemies. Companies like BMW are an important part of this plan. By 1939, BMW has participated in a series of high-tech military projects, including aircraft development, jet engines and rocket engines. But steel from German melting furnaces can still be used to make cars. BMW had one last design before the war, the last classic design in 1930s. Model 35 was introduced by 1935. Equipped with a 3.5-liter engine, it is a luxury improvement of the 326. This model has been produced until 194 1 year, and it has become the favorite of senior officers. There is no mass production, only 4 10 vehicles in total. By 1939, BMW had developed as an automobile manufacturer for more than ten years, but the outbreak of World War II declared the end of this period. BMW continues to produce, but the company's design and resources have turned to war use. The labor force used by BMW has greatly increased, and many of them come from prisons and concentration camps. The company's proficiency in aircraft engine production is the main factor for the German Air Force to gain technical advantages. The famous Fokker Wolf 190 fighter engine is produced by BMW. The success of BMW attracted the attention of the allied forces, and its factory in Munich was bombed continuously. 1one day in July 1944, nearly 12000 bombs attacked BMW's factory. 1945, after World War II, Germany accepted unconditional surrender and split into East and West Germany, and Eisenach became a part of East Germany. All the facilities of the Munich factory were blown to pieces by the allied forces. It took several years to recover from this heavy blow, and it took BMW another seven years to resume production after the second war. BMW's vitality at this time is very fragile.
Million car purchase subsidy