On August 25, it was learned from the official website of the Shanghai Higher People’s Court that Bruce Lee Cultural Information Consulting (Shanghai) Co., Ltd. sued Shanghai Zhen Kung Fu Fast Food Management Co., Ltd., Guangzhou Zhen Kung Fu Catering Management Co., Ltd., and Guangzhou Zhen Kung Fu The case of Fast Food Chain Management Co., Ltd. was heard in Shanghai No. 2 Intermediate People's Court at 9 a.m. on the 25th.

It is worth mentioning that the legal representative of Bruce Lee Cultural Information Consulting (Shanghai) Co., Ltd. is Bruce Lee’s daughter Li Xiangning. The company was established in 2017, and its enterprise type is a limited liability company (wholly owned by a foreign legal person).

It is believed that the plaintiff company legally enjoys various rights and interests related to Bruce Lee, and has registered nearly 60 Bruce Lee-related trademarks in mainland China. Inform the original defendant that "Kung Fu" used Bruce Lee's portrait without authorization, which violated the personal dignity of the person concerned, and should bear infringement liability and compensate for losses.

It is worth mentioning that this is another infringement dispute after NBA basketball star Jordan's shooting image was cited by a sports brand.

This case was actually prosecuted in December 2019 on the grounds of "general personality rights disputes" and was not heard until today. At that time, Li Xiangning's lawsuit requested that the real kung fu company immediately stop using Bruce Lee's image, clarify on the media page that it has nothing to do with Bruce Lee for 90 consecutive days, and compensate for economic losses of 210 million yuan.

According to data, starting in 2004, Kung Fu began to use the Kung Fu dragon image that "resembles" Bruce Lee.

In 2019, regarding becoming a defendant, Zhen Kung Fu told the outside world: All trademarks were applied for by the company and have been used for 15 years starting in 2004. Although there has been controversy before, it has never been judged as infringement and punished by relevant departments. Years after being sued, the company felt wronged.