As a commodity, clothing must have a corresponding trademark to mark the clothing. A clothing trademark is actually a brand of clothing. It is a mark exclusively used by clothing manufacturers and distribution companies on the clothing produced by the company. Its forms include word trademarks, graphic trademarks, and combination trademarks that combine words and graphics. Trademarks are also an indicator of clothing quality, and manufacturing companies and businesses must be responsible for the quality of clothing using trademarks. Therefore, the manufacturing enterprise should apply for registration of its trademark to the competent government agency (Trademark Office) and enjoy the exclusive right to the trademark within the statutory period. Other producers and sellers are not allowed to use or counterfeit the trademark without the permission of the trademark registrant. Violators shall be held legally responsible. Trademark rights are only protected by the laws of the country or region where the trademark is registered, and are only valid within the legal protection period, which is generally 10-15 years. my country's Trademark Law stipulates that the period is 10 years. Subject classification: Generally, it can be classified according to its purpose and raw materials used. According to the purpose, they can be divided into underwear trademarks and outerwear trademarks. The former requires thin, small and soft materials, and should be made of soft materials and comfortable to wear. The latter is relatively large, thick and stiff, and can be woven, textile or paper printed. If classified according to the raw materials used in goods, they can be divided into trademarks printed on textiles, paper trademarks, woven trademarks, leather trademarks and metal trademarks, etc. Characteristics of trademarks: The characteristics of trademarks are mainly reflected in the specificity, personality, artistry and representativeness of the goods. Once a trademark user determines the trademark used, others cannot use or register a trademark with the same content. Therefore, trademarks cannot be transferred and bought and sold at will. A clothing trademark is a symbol of a clothing company. It represents the reputation, technology, quality and market share of the production company. Therefore, the majority of consumers will remember the trademark of this clothing, and the trademark has become an intangible asset of the production company. assets. The functions of trademarks: They mainly have the functions of differentiation and identification, quality supervision, consumption guidance and advertising. Use trademarks to distinguish clothing production units and examine clothing quality. The identification function is to understand the raw material composition, model, usage method, etc. of the clothing. The role of quality supervision can be divided into two roles: legal supervision and enterprise self-supervision. According to the provisions of my country's Trademark Law: "The user of a trademark shall be responsible for the quality of the trademark he uses." If a consumer purchases low-quality clothing, he or she can complain to the consumer association based on the content of the trademark. This is legal supervision. effect. The reputation of clothing trademarks is closely related to the quality of clothing. The emergence of famous brand trademarks is the result of clothing manufacturing companies' long-term insistence on their own quality supervision. Trademarks also play a role in consumer guidance and advertising. Generally speaking, consumers are willing to buy clothing with good quality and well-known trademarks. Clothing trademarks that enjoy good reputation in the market can expand the influence of the trademark, promote consumer purchases, and thus play a role in guiding consumption. Advertising is an effective method for companies to promote product quality, and advertising is organically related to clothing trademarks. connected together. Through various media publicity, let consumers know the trademark, so as to achieve the purpose of expanding the sales of the company's clothing. Create famous trademarks and seek lasting development: Well-known trademarks must be famous brands, their product quality must be absolutely reliable and high-quality, and they must be fair and authoritative. Fairness refers to the recognition from the majority of consumers, while authority refers to the relevant protection by national laws. Classification of signs: There are many types of signs, which can be classified according to their functions and raw materials used. Classified by function, there are mainly quality marks (also known as composition or ingredient expression △ used to indicate the type and proportion of fiber raw materials used in clothing fabrics), usage marks (which guide consumers to use correct washing and ironing methods based on clothing raw materials). , drying and storage methods), specification mark (used to indicate the specifications of clothing, generally expressed by model number.

- Depending on the clothing, the contents indicated by the specification marks are also different. For example, shirts are indicated by collar circumference, trousers are indicated by trousers length and waist circumference, coats are indicated by body length, etc.), origin mark (indicates the place of origin of the clothing, usually marked at the bottom of the mark) ), certificate mark (after the enterprise passes the inspection of the clothing on the market, the inspector will stamp a seal of approval to indicate that the clothing has passed the inspection, usually printed on the hangtag), bar code mark (the bar code number is used to indicate the origin, name, and Price, style, color, production date and other information can be read out using code reading equipment. my country uses EAN codes. Most clothing uses digital printing on hangtags or self-adhesive signs) and environmental protection signs. According to the classification of raw materials used, it can be divided into woven signs, paper signs and textile printing signs.