In order to further strengthen trademark awareness, vigorously promote the implementation of Tibet’s trademark strategy, and actively serve the leap-forward development of the economy and society, the Autonomous Region Industry and Commerce Bureau recently held a training course on the region’s new trademark law and geographical indication trademarks. The reporter interviewed Xu Jianhong, deputy director of the Autonomous Region Industry and Commerce Bureau, on how to further strengthen the trademark work in our region.
Xu Jianhong said that the overall trademark work in our district is at a low level, and both trademark awareness and trademark capabilities, as well as the overall number and regional distribution of trademarks, as well as their popularity and influence, need to be greatly strengthened and improved. .
Xu Jianhong pointed out that trademark is an important intellectual property and an important carrier of corporate brand and soft power. If Tibet wants to achieve leapfrog development and join the rest of the country in building a moderately prosperous society in an all-round way, it is urgent to intensify trademark work and give full play to the role of trademarks in leading and promoting the brand economy.
Strengthen publicity and improve public awareness of trademarks. The industrial and commercial departments should take the initiative, play their functional role, coordinate the efforts of all parties, widely publicize the importance of trademark work, and strive to create a strong atmosphere in the whole society where everyone understands and cares about trademarks. Producers and operators must strengthen their awareness of subjectivity, fully understand the importance of trademark work to enterprise development, fully understand that trademark work is their own and important matter, change from passive to proactive, and effectively incorporate trademark work into the important agenda of production and operation.
Strengthen learning and improve the ability and quality of trademark work. Qualified producers and operators, especially well-known and trademark enterprises, should establish specialized institutions and staff them with professionals to continuously improve the quality of trademark and brand development. The industrial and commercial departments must continuously strengthen administrative guidance and administrative law enforcement capabilities through trademark learning, and strive to improve the overall level of trademark supervision and trademark development within their jurisdiction.
Strengthen transformation and improve the competitiveness of Tibetan brands. On the one hand, we must strengthen the transformation of trademark quantity into quality, increase the "gold content" of trademarks by enhancing product features, improving product quality, enriching product culture, and integrating product markets, and cultivate a number of brands that are famous in the autonomous region, even across the country, and around the world. There are well-known names and trademarks with great influence. On the other hand, it is necessary to strengthen the transformation of trademarks from tangible to intangible. Both corporate merchants and industrial and commercial departments must always focus on improving the value of the brand, continuously increase the construction and publicity of enterprises, products and their trademarks, and strive to transform trademarks in the legal sense into brands in the economic sense.
Strengthen supervision and improve the integrity level of Tibetan trademarks. Mainly to achieve the 'five transformations', namely: transforming passive supervision into active supervision, transforming ex-post supervision into ex-ante supervision, transforming general supervision into key supervision, transforming surprise supervision into routine supervision, and transforming single supervision into For comprehensive supervision. It is necessary to further expand the functions of the 12315 administrative law enforcement system, vigorously strengthen the construction of an honest market, give full play to the role of all sectors of society, combine expertise and collective efforts, and continuously improve the level of trademark supervision.
Strengthen incentives and improve enterprising spirit in the trademark field. It is necessary to vigorously promote the implementation of Tibet's trademark strategy, conscientiously implement the autonomous region government's policies on well-known, trademark and geographical trademark certification trademark awards, subsidies and trademark exclusive rights pledge loans, and further stimulate the enthusiasm of producers and operators to attach importance to trademarks and strive for brand creation. It is necessary to establish and improve the target responsibility system for trademark work, cherish and protect the public's enthusiasm for trademark work, pay attention to the special supervisory role of consumers, and provide strong support and assistance to those who resolutely fight against trademark infringement.