A trademark is a symbol, a symbolic image of an enterprise, institution, product or facility. Trademark is a related arts and crafts, which involves various fields such as politics, economics, legal system and art. The characteristics of a trademark are determined by its function and form. It needs to express the rich communication content in a relatively small space in a simpler and more general form, and at the same time requires the observer to understand its inner meaning in a short period of time. Trademarks can generally be divided into three forms: text trademarks, graphic trademarks, and trademarks that combine text and graphics. A successful trademark design should be the product of an organic combination of creative expressions. Creativity is the synthesis, analysis, induction, and generalization of a certain concept based on design requirements. Through philosophical thinking, abstraction is transformed into images, and the design concept is gradually transformed from abstract evaluation performance into concrete image design.