it is simple and easy to remember, and is often used by enterprises and designers. Word mark with good meaning or catchy words is easily accepted by enterprises and remembered by consumers. Word mark can directly express the concept of enterprise in form, sound and meaning. Word mark's registration success rate is still very guaranteed, and word mark's query on the Internet has an advantage over graphic trademarks. It should be noted that word mark's proposal should avoid duplication with other enterprises, which can improve the probability of passing the review.