Buick's logo is based on a circle containing three shields. The three shields in the Buick logo represent three models of the Buick car series in 196, and the three colors on the Buick logo also represent different meanings. Blue represents elegance and atmosphere, symbolizing high-end luxury cars, and red represents passion and vitality.

It symbolizes Buick's sports genes, silver gray indicates purity and tranquility, and symbolizes Buick's high technology and modernization.