There are three types of AliExpress stores, namely AliExpress stores, AliExpress official stores and AliExpress specialty stores. Official stores refer to stores opened by merchants on AliExpress under their own brands or with exclusive authorization from rights holders. Specialty stores refer to stores opened on AliExpress by merchants under their own brands or with other people's brand authorization documents. A specialty store refers to a store that operates one or more other people's or own-brand products (trademarks with R or TM status).
1. What are the types of AliExpress stores?
There are three types of AliExpress stores, namely AliExpress specialty stores, AliExpress official stores and AliExpress specialty stores. Official stores refer to merchants selling products under their own brands or The rights owner has exclusive authorization (only the trademark is R) to enter the store opened by AliExpress.
Specialized stores refer to stores opened on AliExpress by merchants with their own brands (trademarks in R or TM status), or with other people’s brand authorization documents.
Specialized stores refer to stores that operate one or more other people's or own-brand products (trademarks with R or TM status).
2. What do the AliExpress platform rules include?
1. Platform trading rules
AliExpress strictly prohibits any profit that violates the regulations, which means It does not allow infringement of the property rights and legal rights of other sellers.
Sellers shall abide by national laws, regulations, policies and AliExpress rules during promotional activities, and shall not be suspected of harming the legitimate rights and interests of consumers, AliExpress and any third party.
2. Intellectual Property Protection Rules
The intellectual property rules protect the intellectual property rights of all sellers and restrict sellers from selling any unauthorized products. Therefore, AliExpress will punish any third party that infringes Seller of intellectual property.
For product names with brand names, AliExpress can easily collect the names of these products through keyword searches. AliExpress will punish any infringement found.
Name your store with a brand name. As described in the previous bullet point, any unauthorized brand name is not allowed to be placed together with the store name or product name.
3. False sales and store credit rules
AliExpress strictly prohibits sales staff from increasing store credit and sales through improper operations, which should hinder buyers from having more success on AliExpress. Good buying experience.
4. Contact information cannot be described in detail
According to AliExpress’s terms and rules, no contact information can be left in the description or picture. In addition, sellers cannot leave any links including URLs on AliExpress's web pages. However, sellers can leave their contact information in the information center or Aliwangwang to communicate with buyers.